Inspired by French startup Luximpact, this great second empire jewelry name is rising from its ashes to take its destiny into its own hands.
Leon Ruvenat. Unfortunately, the name was only known to a small minority of jewelry professionals who still saw a few treasures passing through the auction room. And yet, we owe it to this star jeweler of the Second Empire, bringing together various crafts in a factory that he had placed on the rue d’Auteville in the 10th arrondissement of Paris. Creating the face of modern industry, only to see its legacy erased by the pain of time, it is this paradox that seduced the Luximpact team, to whom we are already indebted, awakening the sleeping beauties Véves or Oscar Masin.
With Marie Berthelon as president of the house, LuxImpact’s co-creators (Coralie de Fontenay, Frédéric de Narps and Sandrine de Laage) spent a year and a half collecting episodes from a forgotten past. About 3,000 gouaches and 12 notebooks found by chance in a Parisian book seller, as well as antique jewelry found at auction, testify to his collaboration with Christophle or his many special orders. But once this legacy is revealed, how can this character be modernized?
past found
First, by separating the stylistic emphasis to make it the foundation of the brand. Before merging this new vision with the taste of the day. And that’s where Sandrine de Laag, Artistic Director of Luximpact comes in. In his view the roundness and the veils that came to punctuate the adornments of time. Here are these rings in recycled gold and silver, designed to be worn in a stack and add charm when desired. But the real charm of Rouvenat is at the center of each gem, as the house has chosen only old, often colored stones that have had a first life. What complicates the work of the workshops that have to adapt the contours of these processed diamonds, but which come to electrify the gem with a unique presence. Or a new current, decisively changing.
Source: Le Figaro
