NewJeans MV Director accuses ADOR of lying in statement

This Tuesday, 03, Shin Woo Seok, The director of the music videos for NewJeans’ “Ditto” and “ETA” shared a statement on social media claiming that the conglomerate HYBE and its subsidiary company ADOR lied in a recent statement about the removal of videos released by the production company Dolphiners Films on the YouTube channel “Ban Heesoo”.

It turns out that after Min Hee Jin stepping down as CEO of ADOR on August 27, and Kim Joo Youngan HR (human resources) specialist, take on the same position in the company, Shin Woo Seok stated that some ADOR policies have been changed and, for this reason, he will no longer be able to start new work or finish projects with NewJeans that were already underway, among these, the videos that were being published on YouTube which, according to the director, served only as a portfolio and archive for Dolphiners Films, since there was no financial return with the publications.

As a result, ADOR claimed that it had not requested the removal of all of the videos, but rather of ETA’s so-called “director’s cut.” “The director’s cut of ETA’s music video that Dolphiners Films posted is an edited version that includes portions that were previously objected to by advertisers and was posted without the advertisers’ permission,” the agency wrote.

With that, today the director decided to confront the agency’s arguments in a post made through the Stories tool on Instagram. In the text, he stated that ADOR’s allegations about the lack of permission to publish the content are false, stating that there was an agreement between the three companies and that, even so, a threat of penalty was directed at him, which would be applied if the content was not deleted by the morning of last Monday, the 2nd.

Read the translation:

What are you talking about?

Today we reconfirm the agreement we reached over the phone regarding the upload of the director’s cut. At the time, the three companies that joined together to terminate the contract agreed to release the director’s cut on a Dolphiners Films channel for fans. However, the current management of ADOR is falsely claiming that Dolphiners Films posted the director’s cut without permission. Why on earth are you playing media games involving third parties that have nothing to do with your statement? This is an action that ignores the unwritten rules of the advertising industry and at the same time betrays the trust that is the foundation of business.

ADOR was the one who requested the deletion, stating that videos with copyright and portrait rights belonging to ADOR can only be released on official accounts and cannot exist on third-party channels. On Sunday night, they threatened to unilaterally send a content certificate [documento legal] to Dolphiners Films, charging double the service fee as a penalty if it wasn’t deleted by Monday morning. Did you guys discover the existence of Ban Hee-soo’s channel only after it was deleted?

Common sense dictates: What kind of director in the world would burn his own work? Why would I do that? Ban Hee-soo’s channel was an extension of the work I directed called ‘Ditto’, and it was a channel and video created for fans without any remuneration through volunteering at ADOR. But are you saying that now I suddenly deleted everything for no reason?

The Dolphin Kidnapping team worked hard to make the music video a good one, and offered to work without compensation for the quality of their work and for the fans. And the video was deleted despite ADOR’s current unfair demands that nullified the existing agreement. If you don’t know the agreement at the time, why are you so unhappy with it that you’re turning Dolphiners Films into a contract violator and spreader of false information? I don’t know if it’s because I wrote the petition to support Min Hee Jin, or because I refused to work on other HYBE music videos, or because you’re speaking out to erase NewJeans, but I hope you won’t obscure the truth with dirty games in the media. Even if I say this, I know you’ll do it again.”