An average basket worth more than 1,100 euros, almost unattainable vintage pieces and famous sellers like Catherine Deneuve… At a time when second hand is gaining momentum in fashion, toys or decor, luxury cannot escape the phenomenon. resale of used parts. Sofia Bernardin and Sabrina Marshall, two former Vogue and Self-Service magazine alumni, started Re-SEE almost 10 years ago, an e-commerce platform specializing in clothing and handbags. extreme luxury.
Ten years later, and while the group sells in Europe, the United States (40% of sales) and Asia, it has just completed fundraising of around €3 million. This funding came in particular from American entrepreneur Shari Glaser and Michael Dayan (along with his brother David), the entrepreneurs behind Showroomprivé.
Screenwriter Darren Starr, who is known as the director and producer of the famous TV series “Sex and the City” or “Beverly Hills”, also participated in this round. It’s a way for the group to make new connections with the entertainment and fashion industries. And therefore to grow his wardrobe available online, the backbone of the war and customers.
30 day turnover rate
“This funding should allow us to expand further internationally, where demand for second-hand luxury is very high. explains Sofia Bernardin, one of the co-founders of Re-See. For two years, we have seen a real change in the mindset of luxury consumers, for whom second hand is becoming their first choice.“.
More than new shoppers looking for a first-hand experience of luxury, the site primarily attracts ultra-luxury regulars in brick-and-mortar stores who are now more concerned about sustainability. “More than price, they also look for exceptional vintage pieces or collectibles that cannot be found elsewhere. As well as older parts that want to assemble with more modern parts“, explains the entrepreneur.
Hermès handbags, Chanel fashion shows by Karl Lagerfeld, Céline pieces by Phoebe Philo or Yves Saint Laurent… All items are carefully selected, authenticated, photographed and, if necessary, repaired Re-SEE by teams. Successfully. on average, parts offered do not stay online for more than 30 days.
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Compared to its competitor Vestiaire Collective, which is already valued at more than 1.5 billion euros and is also positioned in the resale of luxury goods, Re-SEE aims to be even more exclusive. With super-luxury goods, of which he estimates the second-hand market at 53 billion worldwide. A little late compared to their ready-to-wear counterparts, luxury houses have really been investing in this thriving niche for two years.
Partnerships with brands
From its inception, a profitable website is paid by commissions applied to sales. These reach an average of 40% of the selling price. “We are on track to reach our goal of a turnover of 25 million euros by 2025Sofia Bernardin concludes.
To pick up the pace and complement its online wardrobe, the group is finally looking to increase collaborations with brands. Especially on themarchives,” meaning rare unsold pieces from vintage collections that collectors love. Recently, Re-SEE collaborated with luxury women’s ready-to-wear specialist Alaia on both these unsold and vintage items returned by customers at Mark’s Paris store.
Source: Le Figaro
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.