Disney will have a booth that will feature several of its brands, in addition to some interactions
CCXP 22 starts today, December 1st, and Disney is present in its seventh consecutive edition. The stand, which occupies two blocks of the pavilion, is divided between future launches, some of the company’s brands, and also Disney100 celebrations. With that in mind, Recreio went to São Paulo Expo to show a little of what Casa do Mickey brought to the event. Check out!
A portion of the booth will be dedicated to movie and streaming titles from the company’s various studios, such as Pixar, Lucasfilm, Marvel and Disney itself.
There will also be activations and interactions of some Mickey Mouse productions, such as the releases “Ant-Man and the Wasp: Quantumania” and “Guardians of the Galaxy — Vol. 3”. The next Disney movie, “Avatar: The Path of Water”, which hits theaters on December 15th, will feature prominently in the booth’s lineup.
The other part of the space destined for Disney will have areas dedicated to Disney+ and Star+. Streams will invite fans to participate in a game show and test their knowledge of the content available in their catalogs — and best of all: with chances to win prizes.
ESPN won’t be left out of CCXP! The sports channel will highlight attractions referring to the most popular sports, such as the international soccer championships, NBA and NFL, which will have interactive activities.
Another highlight of the stand will be the Marvel Store, which will be on Brazilian soil for the first time. The store will have exclusive products and many of them collectibles, which will only be sold at the event. The space is a spoiler of the brand’s first store in Latin America, which will open at Shopping Dom Pedro, in Campinas (SP), in the first half of 2023.
CCXP will serve as the starting point for the celebrations of 100 years of The Walt Disney Company here in Brazil. At the stand, there will be a large space dedicated to the centenary celebrations, which will take place in 2023. There, fans will be able to learn a little more about the company’s history and interact with Zé Carioca, Disney’s only Brazilian character.
Check out the entire lineup of the Disney booth and panels at CCXP22:
Thursday, December 01, 2022
4:30 pm – 5:00 pm — Elements
5:00 pm – 5:55 pm — Lucasfilm
17:55 – 18:25 — Avatar
6:25 pm – 7:10 pm — Marvel Studios
Source: Recreio
