Protests in Peru leave tourism sector in ‘slump’, experts suggest

Economic losses in the industry tourismgenerated by social protests, left him in recessionMinister of Economy and Finance Alex Contreras said it well. Only Lima Chamber of Commerce projected losses exceed S$1,700 million.

In addition, according to the unions of air transport and hotel companies, the percentage of daily occupancy of hotels has decreased by 70%, more than 525 international and domestic flights have been canceled.

Until March, Cusco had 90% expected cancellations and Holy Week celebrations were in jeopardy. even Ministry of Foreign Trade and Tourism It is estimated that the expected number of foreign visitors has fallen from 2.5 million to one million.

Attention to the Peru brand

According to Otto Regalado, ESAN MBA professor, it is necessary to strengthen Brand of Peru to eliminate the bad image abroad, due to which more than 16 countries advised their citizens not to visit our territory due to the conflict.

“Organizations such as the National Chamber of Tourism of Peru have suggested offering social cancellation insurance to tourists, while Ministry of Economy and Finance He will introduce a bill allowing the return of IGVs to foreign tourists purchasing goods in the country,” he recalled.

In addition, the professor said that the state urgently needs to take part in the implementation of tax policies that will not allow tourism enterprises to become informal. The program is currently running With punch Peruwhich will help companies that are already in debt from other government programs such as Reactiva Perú and FAE Turismo.

He also stressed that another way out for companies related to the tourism sector would be diversification. “The travel company or agency needs to diversify the business and go beyond ticket sales or operations and use their infrastructure for another purpose,” Regalado said.

The current situation also provides an opportunity to develop tourism destinations in less affected regions such as La Libertad, Piura and Tumbes in the north, and Loreto and Ucayali in the Amazon. “The most important thing is that these areas become sustainable and attractive enough so that businesses can continue to operate beyond the crisis,” said Professor Regalado.