RPP turns 59: how did the famous phrase “Live live” come about?

Jesus Miguel Calderonshow host talk from PTR, spoke this Friday about the origins of national broadcast’s most iconic phrase: “Live Live.” Radio Programas del Perú is celebrating its 59th anniversary today, and the journalist remembered how this message was conceived and popularized.

“The marketing department started thinking and talking about how we get a message that affects people when the organization was purchasing equipment that was actually streaming live from anywhere in Peru because you were on the phone before that time. There was no cell phone or internet. , none of that. The idea of ​​the radio was to come and broadcast what was happening at that moment: when the plane flew by and the Pope was on it, I was supposed to broadcast live, and the television arrived at the place. place, the newspapers were there, they took pictures and went to write in their studio, I had to broadcast live, this philosophy was transferred to this commercial, which became popular,” he told the Así Somos program.

Jesus Miguel Calderon He stressed that the creatives of the company and some managers of that time were involved in the creation of the phrase. In addition, he pointed out that there was a similar term in Spain, which was the inspiration for “Live”.

“This is a creation of the creative department with the participation of directors. In Spain there was a very similar term, but it was not the same, but something similar. , at this moment, ”the journalist explained.

RPP anniversary

Radio Programas del Perú (RPP) was founded on October 7, 1963. Over the past years, the radio station has managed to get a signal to most of the country thanks to satellite communications and the excellent work of correspondents throughout the country.

RPP news he has grown not only in reach, but also in other journalism platforms, such as his website, launched in 1997. Now it has become a multi-platform information platform, integrating radio with the Internet and cable television.

Frida Delgado Nachtigal, Vice President of the Management Board RPP Group, He commented on the keys to the station’s success during those 59 years of life.

“I believe to advance the progress of the Peruvians, look for ways to help them learn more, get more information about health, education, learn more about their political role, be informed, be accompanied, follow them in your life,” he said.