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Xiaomi sales fell by 20%: COVID-19 in China and the global situation took effect

Xiaomi has been affected by the downturn in the global mobile phone market. | Font: spill

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Xiaomi has published the results of the second quarter of 2022 with a noticeable drop in revenue.

sales xiaomi They amounted to 70.17 billion yuan (about 10.31 billion dollars at the exchange rate), which means a decrease of 20% compared to the same period in 2021.

net income xiaomi they reached 2.08 billion yuan (just over $305 million), far from the estimate.

“There has been a resurgence of the pandemic in the Chinese market, so demand has been difficult and weak as a result,” said Wang Xiang, President of China. xiaomiby phone with investors and analysts.

China is the largest cell phone sales market, where all brands (except Honour) their market share has declined CounterpointResearch.

Live (19.8%), Honour (18.3%), Oppo (17.9%) and Mansana (15.5%) ahead of Xiaomi in China, where it has a 14.9% share of the pie.

Most brands have lost Chinese market share due to the rise of Honor.
Most brands have lost Chinese market share due to the rise of Honor. | Font: CounterpointResearch

Other factors such as rising fuel prices and inflation have also affected car sales. xiaomi in the rest of the world, Xiang explained.

Xiaomi and its strategy in 2022

“We continue to advance our two-brand strategy,” he says. xiaomi in their quarterly report.

The brand highlights the launch Xiaomi 12S Ultrahis first collaboration with Leica and Xiaomi Mix Fold 2newly introduced foldable cell phone.

Near redmi, xiaomi marked the launch Redmi Note 11T Pro in May and Redmi K50 Ultra.

Interestingly, none of these teams have plans (yet) to enter the Peruvian market.

According to the company’s report, cell phones make up 60.2% of its revenue, followed by IoT products (28.2%), internet services (9.9%) and others (1.7%).

Source: RPP

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