How can such a product help the skin during the summer holidays?

Summer has arrived and, with it, overexposure to the sun and high temperatures. The explosive combination brings extra concerns regarding the health and beauty of the skin. Therefore, it is essential to adopt special care, such as continuous hydration and stimulation of collagen production. One of the allies in the treatment is red clay, which acts precisely in these aspects, in addition to having a calming effect, detoxifying action and facial rejuvenation.

Red clay, rich in iron oxide, copper and other minerals, is known for its rejuvenating and revitalizing properties. CEO of the brand specialized in red clay Kion Cosmétics, Urandir Fernandes de Oliveira explains that the product is a natural option to combat the harmful effects of the sun and heat: “It helps your health this summer and restores the skin’s natural glow.”

Discover the benefits of red clay in summer:

1. Deep hydration: As it contains several minerals, red clay promotes deep hydration of the skin, which is especially useful in summer, when the skin can lose more fluids due to the heat.
2. Collagen and elasticity stimulation: red clay stimulates collagen production, which helps reduce fine lines and increase elasticity, keeping skin firmer and younger even under summer conditions.
3. Anti-pollution and healing action: In addition to having healing properties, red clay protects the skin from impurities, helping to heal and protect the skin from damage caused by the sun and other environmental factors.
4. Calming effect: its calming properties are ideal for sensitive skin or skin irritated by excessive sun exposure.
5. Improved microcirculation: red clay improves blood microcirculation and cellular respiration in the skin, which is beneficial for keeping skin healthy and luminous, even in intense heat conditions.

Face and body mask

To enjoy all the benefits of red clay, one of the best ways to use it is as a face or body mask. For best effectiveness, let the mask act for about 20 minutes and rinse with warm water. The result will be hydrated, fresh skin ready for the summer sun.

According to the CEO, clay-based products can be used two to three times a week, depending on the skin type: “Also avoid the clay from drying out completely. This can cause discomfort and excessive dryness. After removing the clay, rinse carefully with warm water and hydrate your skin with a facial moisturizer appropriate for your skin type”, he teaches.