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Study reveals dissatisfaction with bodies among Brazilian women

Research reveals that 79% of Brazilian women feel dissatisfaction with their bodies and highlights the differences between generations

A study by the consultancy Dubu, specialized in brand and business strategy, revealed how women from various parts of Brazil perceive and relate to their bodies.

The search

Called “No Reason”, the study showed differences between generations Y and Z regarding body perception.

Women of Generation Y, for example, reported a greater tendency to avoid exposure (40% versus 30% in Generation Z) and to feel sad about their own bodies (21% versus 12%).

Generation Z women reported a greater desire to be someone else (20% vs. 6%), more isolation due to dissatisfaction with their body (12% vs. 10%) and more intense pressure to achieve an “ideal body” (22 % vs. 19%).

Chart of generations Y and Z and body proportion – Reproduction/Disclosure

Opinions

Second Anna Azempartner and co-founder of Dubu, even with advances in the dialogue about body acceptance, the pressure to achieve idealized beauty standards remains strong. She highlights that social influences, such as advertising and social media, especially impact Generation Z.
To Julia Guilgeralso a partner at Dubu, the data indicates the responsibility of brands in shaping female self-image. Guilger argues that brands have the power to encourage the appreciation of differences and promote equality.

Comparison between genders

The research also included a comparative analysis between genders, showing that women feel more pressure and dissatisfaction with their bodies than men. They are more likely to avoid public exposure (37% vs. 27%) and to feel sad when thinking about their appearance (19% vs. 5%).

Comparison chart between genres – Reproduction/Disclosure

To Anna Azemthis difference directly affects women’s mental health, requiring social and brand support to promote a more inclusive body perception.

Carried out with 500 interviewees of both sexes and between 16 and 50 years old, the “No Reason” survey was inspired by the gynecologist’s historical experiment Robert L. Dickinson and the artist Abram Belskiefrom 1945, which sought to establish “normal” body standards.

Dubu hopes that the research will encourage the development of corporate actions that promote diversity and acceptance.

Source: Maxima

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