Research reveals that 79% of Brazilian women feel dissatisfaction with their bodies and highlights the differences between generations
The search
Called “No Reason”, the study showed differences between generations Y and Z regarding body perception.
Women of Generation Y, for example, reported a greater tendency to avoid exposure (40% versus 30% in Generation Z) and to feel sad about their own bodies (21% versus 12%).
Generation Z women reported a greater desire to be someone else (20% vs. 6%), more isolation due to dissatisfaction with their body (12% vs. 10%) and more intense pressure to achieve an “ideal body” (22 % vs. 19%).
Opinions
Comparison between genders
The research also included a comparative analysis between genders, showing that women feel more pressure and dissatisfaction with their bodies than men. They are more likely to avoid public exposure (37% vs. 27%) and to feel sad when thinking about their appearance (19% vs. 5%).
To Anna Azemthis difference directly affects women’s mental health, requiring social and brand support to promote a more inclusive body perception.
Carried out with 500 interviewees of both sexes and between 16 and 50 years old, the “No Reason” survey was inspired by the gynecologist’s historical experiment Robert L. Dickinson and the artist Abram Belskiefrom 1945, which sought to establish “normal” body standards.
Dubu hopes that the research will encourage the development of corporate actions that promote diversity and acceptance.
Source: Maxima
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