Zara pulls ‘sexually suggestive’ children’s T-shirts from sale after controversy

When the strawberry leaves a bitter taste on the cover. On Monday, August 19, Laura Wilson, a mother of two, went to a Zara store and found a white T-shirt that caused a scandal. He then pulls out his phone and decides to film the whole thing. On the mentioned clothes in the children’s department is writtenA perfect snack” (“The Perfect Snack,” in French) are printed in large letters on the front, with a half-strawberry design on the back. “I would never make my girls wear this shirt,” she says indignantly on TikTok. The cut strawberry, which according to the mother’s interpretation is similar to the female, is accompanied by “Bite. An explosion of sweet delight, making it the perfect summer snack. Sexually suggestive messages according to Laura Wilson, who considers them “totally unnecessary and inappropriate”.

“We apologize”

Eyebrows are raised in the comments of the video. Many people think that the mother goes too far. “It’s just a strawberry,” “It’s literally just a strawberry,” “I think you have,” “I wouldn’t have thought it could mean anything else,” some Internet users complain. However, while this debate may seem ludicrous, the video went so far as to question the main stakeholder, Zara. The brand explained itself in a press release New York Post noting that “the use of the word snack had no intention of implying anything other than the traditional meaning of the word on this cover, as evidenced by the strawberry image on the garment. And continue. “However, we now understand that some have interpreted the term differently. Because of this, we have removed the t-shirt from stores and our website. We apologize for any misunderstanding or offense caused.”

However, this collection made a pretty good impression on TikTok from the start. The app used to be full of young ladies expressing their enthusiasm for the strawberry cover, as well as another black model with a cherry print. Several videos received hundreds of thousands of views, providing free and extensive publicity for the fast fashion giant. But the problem would mainly stem from the term snack which in Gen Z lexicon refers to a person’s physical attributes. “Some people say I’m the problem,” Laura Wilson continues to explain Post. Although I think the problem lies in the society I’m raising my young children in, where I feel like I have to protect them in every way because I don’t feel like my children are safe, especially where I live in London.”

Zara’s Controversies

This controversy comes just a few months after the controversies caused by another Zara campaign. Last December, the Spanish label came into the limelight after releasing images of the new Atelier collection. In the photos, the walls are torn down, the dusty floor is covered with pieces of plaster, and dismembered statues are strewn on the ground when they are not wrapped in white paper. On social media, the link was automatically made to photos taken in Gaza after the October 7 Hamas attacks. The scandal reacted so strongly that the images of the campaign disappeared from the Zara website after a few hours.