After all, does the chocolate in the film exist?

Who has never wanted to have the same experience that Charlie Bucket had when finding the golden ticket in the Wonka chocolate bar? In the book “Charlie and Chocolate Factory” by Roald Dahlwhich arrived in bookstores in 1964, the young boy is one of the lucky ones who has the chance to visit Willy Wonka’s factory and see up close all the delights invented there.

But, in addition to finding the award-winning sweet, the story, which was already adapted for cinema in 1971 and 2005 and received a prelude last Thursday, 7th, with the premiere of “Wonka”, awakened in readers and spectators, the I want to try the delicious treats made with cocoa — but without suffering any consequences, of course!

After all, is it possible to try Wonka chocolate?

For those who have this desire, know that it is possible to make it a reality! This is because, with the release of the first version of “Charlie and Chocolate Factory” for the big screen, the North American food conglomerate, Quaker Oats, began selling chocolate Wonka for the first time.

The idea of ​​taking the idea off paper and making it a reality came about because the 1971 feature film was financed by Quaker Oats, which invested US$3 million (more than RS 14 million at current prices) in the project, as explains the Exame portal. Therefore, the expectation was that the film would provide the necessary marketing to boost the company’s line of sweets.

However, what Quaker expected was not necessarily what she received. This is because, according to a report in The New York Times in 2017, the company’s Wonka chocolates were not like those in the film. In fact, the formula produced meant that the chocolates arrived melted to the consumer.

Thus, the Wonka brand left Quaker and passed through several companies in a wave of corporate mergers and acquisitions at the end of the 20th century, until finally being acquired by the Swiss conglomerate, Nestlé, in 1988, where it was renamed the Willy Wonka Candy Company in 1993. and new sweets began to circulate in the markets with the surname of the chocolatier from the story of Dahl.

Furthermore, with the release of the second adapted film, in 2005, Nestlé promoted a promotional campaign where a golden ticket was included in a Wonka chocolate bar, and whoever found it would win a cash prize, as explained by The Sun. .

Under the Nestlé seal, the brand passed through countries such as the United Kingdom, United States, Japan and Australia, in addition to having added sweets such as SweeTarts, Nerds and Laffy Taffy, until the line was discontinued in 2014, with no new additions until 2018. when the Italian company Ferrero acquired the brand and has since become responsible for the production and sale of Wonka sweets.