Most internationally, The Spirits Business recognized AZNAURI as the #1 brand in terms of growth rates in the world.
The British magazine The Spirits Business has published the results of the prestigious Brand Champions 2024 rating of the largest and most promising wine brands in the world.
The rating is based on a comprehensive analysis of companies that sell more one million nine liter case per river.
A historic success for the Ukrainian market
More than 150 light alcohol brands from various categories rose in the rating. The AZNAURI brand is the only one that leads the line in the cognac category on the Ukrainian market, which shows the results of more than 1 million 9-liter cases and is proudly placed in the international rating. The concept of a “9-liter case” is important worldwide, as it is similar to the wine market and is becoming more important in the sale of wine. This amount is equivalent to 1 box of wine for 12 glasses with a volume of 0.75, which translates to 9 liters.
In the ranking of brands based on the growth rate of AZNAURI leading several light brands in the cognac category to make the list, as well as other distilleries, gins, rums and tequila.
This event means that for the brand it is a significant historical achievement and an incredible result for the Ukrainian market.
The strength of the left and direct purpose helped the brand to become a winner in the nomination BRAND CHAMPION 2024as the most successful alcohol brand in the world, in the cognac and brand category!
BRAND CHAMPION – this is a nomination awarded to a single brand in the category, inspired by an international expert jury. Indicators such as sales dynamics, product innovations, marketing activities and market intelligence in which the brand operates are assessed.
AZNAURI is a brand that is growing at all times
The CEO of the Global Beverage Trade company, which owns the brand, Oleksiy Druzenko, said: “Today, the main market for the brand is Ukraine, and for the Ukrainians we work every day, despite all the difficulties. Therefore, an important factor for success is the stable high intensity of the products, which also meet high international energy standards and our professional team of technologists. We also respect that the product should be accessible to the skin of any place or village, or even the most remote, which we set for meta – total presence. And by the end of 2023, we have achieved 90% distribution in Ukraine.” This level of presence in the domestic market allows the brand to provide its pets with an acidic product in the region’s skin area..”
The brand is not limited to the Ukrainian market. The brand is actively expanding exports to countries such as Latvia, Lithuania, Estonia, Finland, Nigeria, USA, China, Australia, Japan, Israel, Poland, Slovakia and others. This global strategy allows the brand to increase its recognition and expand the audience of cognac drinkers around the world.
The editor-in-chief of The Spirits Business, Melita Killi, emphasized the steady growth of the brand in the face of Covid-19. “Last year, AZNAURI increased its sales volume and surpassed 1 million 9-liter cases with an excellent growth rate of 89.5%. – comments of the editor-in-chief.
The success story of AZNAURI is a clear example of how a brand on the Ukrainian market can achieve high results in the most flexible way due to its left side. By strengthening its position in the domestic market and expanding exports, the brand continues to gain the trust of its customers and gain international recognition, proving that the consistency and credibility of and is bearing fruit. Such stories always motivate and give strength to struggle in the face of victory.
Quick success – combining trends and high viscosity
“Cognac has always had a positive image as a product trusted by customers, “- commented Oleksiy Druzenko, CEO of Global Beverage Trade. “When collecting cognac, people are exploring craftsmanship and supporting traditions.” Today, the brand has become more in line with current trends. Zokrema, the growing popularity of the new cognacs WildCherry and Espresso are attracting the respect of the younger generation, adept at mixing and bold tastes.
It is clear that the globally recognized brand is not being taken away. By 2024, the premium series of Special Edition cognacs for the brand had already won 8 awards at international tasting competitions in London, Berlin, New York, and Paris, where independent juries evaluated the bitterness and taste of flavors and characteristics of songs around the world.
Levin’s strength, directness and unshakable character will always lead to success!
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.