adidas is trying to overcome the negative effect of pressure in sports, because it has been found that advanced athletes can feel the same pressure as athletes with a higher level, but are less prepared to deal with it.
• Ukrainian athletes, including tennis player Elina Svitolina, swimmer Oleksandr Zheltyakov and vault fencer Natalia Morkvich, are taking part in a new campaign, a growing generation of athletes under pressure .
• The new motivating adidas slogan – “You Got This” – is designed to help elite athletes overcome pressure and unlock their sporting potential.
Lutius, 2024: adidas, by speaking about its name, can help change the negative pressure in sports involving professional athletes and amateur athletes. Recognizing how stress naturally affects the next generation’s sports attitude, enjoyment and eccentric behaviour, adidas uses neuroscience research to find out how the world’s best athletes cope with pressure. Thanks to this unique research of athletes, which has a positive impact on the brand – “You can do this” – adidas is committed to helping elite athletes relieve stress and realize their sports potential.
Through innovative research, adidas has determined the level of pressure experienced by athletes at all levels of sporting experience. The main result of this research is the fact that novice athletes and their senior colleagues felt, however, a strong pressure at all times, and professional athletes were 40% more effective in management. vice 1. To help bridge this gap, adidas is working with leading neuroscientists at Neuro11 to understand why negative pressure affects the game, and to provide recommendations on how athletes of all ages can Please help me understand who you are.
Bringing together athletes from football, athletics and tennis, adidas releases a wide range of their stories, expert thoughts and key materials, neuroscience – all to help athletes at any level overcome the pressure of sports i.
The campaign begins with a film starring Patrick Mahomes, Trinita Rodman, Lionel Messi, Lindy Caicedo, Jude Bellingham, Anthony Edwards, Rohit Sharmy and the New Zealand rugby team All Blacks. Based on the legendary song “Under Pressure” from Queen and David Bowie, the film highlights the daily lives of the athletes as they feel the pressure of recovery and replace their climbing with fun vip with ” You Got This.” You can do it” ).
Ukrainian athletesand tennis player Elina Svitolina, swimmer Oleksandr Zheltyakov and vezkie fencer Natalia Morkvich took part in the brand’s campaign, which is a growing generation of athletes in the face of sports difficulties.
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Speaking about the new brand campaign, Florian Alt, vice president of global brand communications at adidas said: “In the river of unchanging sports, where our adidas family is, without a doubt, the new wave of athletes around the world, we created a campaign to help young people from the grave to fight the universal obstacle – pressure. Our new campaign aims to help bring joy back to sports and deliver a simple message to all athletes: “YOU CAN”.
adidas’ new global campaign will continue to bring together a wide range of sports leaders to show how they deal with the pressures of today’s toughest moments, while top athletes do the same. With a series of great content and activations, as well as the biggest part of the sports calendar, adidas is reaching the next generation of athletes with the desire to believe they can overcome the pressure and reach their potential in sports.
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.