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under Entrepreneur’s DayOn April 16 of this year, we give you some recommendations so that your business is not interrupted due to low sales or economic crisis.
According to the Lima Chamber of Commerce, Peru has 3,100,000 formal businesses and another 6 million informal businesses, each of which can create at least 3 jobs.
What are the barriers to being an entrepreneur?
However, inexperience in business and formalization have abandoned several entrepreneurssays Rodolfo Ojeda, president of the small company CCL.
“Out of every 10 companies that are born, 8 go out of business in the first year, and after that, of the 2 that remain, only 1 survives by the fifth year. Many people get down to business without knowing anything about it. companiesAnother thing is that companies operate informally,” he said.
What skills should we strengthen?
For this reason, as part of Entrepreneur’s Day on April 16, Luis Florindes, UPN educator, encouraged small businesses to learn about the benefits of formalization that allows them to access credit or become public suppliers.
“An entrepreneur must have empathy for the market, for the customers, to see what they need, in addition to focusing on the product they may have, because sometimes we fall in love with the product we have, but we don’t pay attention to the needs of the client. , end-user. So you have to have that empathy, see what you need, and communicate that need to your work team to come up with innovative ideas to be able to implement them,” the teacher said.
And what to do, knowing the needs of the client?
After learning about the needs of the public, Daniel Chikoma, a professor at Esan University, recalled that sales strategies should be combined, including using tools to promote oneself, such as blogging.
“We need to see what to consider in order to motivate the purchase decision, if we are going to work with low prices, set delivery times of 24 hours, 30 minutes, 3 days, a week. What conditions are we going to offer consumers, how are we going to give them a quality experience,” he said.
Most of these enterprises develop in the field tradeservices and manufacturing, and 7 out of 10 companies are run by women, according to the Lima Chamber of Commerce.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.