Japan’s tax authorities have launched Sake Viva! This should increase revenue from excises.
Japan’s Internal Revenue Service launched Sake Viva! campaign to boost alcohol sales in the country as alcohol consumption declines. This reduces revenue from excises, according to the Financial Times.
In 2011, alcohol taxes provided 3% of Japanese government revenue. However, in 2020 this number has fallen below 2%. Given the country’s chronic budget deficit and debt of more than 200% of GDP, this is a problem.
The younger generation of Japanese drink less alcohol than the older generation. In particular, the average annual consumption has decreased from 100 liters in 1995 to 75 liters in 2020.
Experts note that the peak of consumption in Japan was 40 years ago. Back then, people drank sake almost every day. Later it was “released” by beer. Then Japan experienced a “wine boom” and a “whiskey boom”. Today, however, alcohol consumption is declining.
The State Tax Service asked people aged 20 to 39 to share business ideas to stimulate interest in alcohol. Specifically, Japanese sake, shochu, whiskey, beer or wine.
Japan’s Ministry of Health has stated that it is not involved in the competition, but maintains regular contact with the IRS regarding alcohol and health issues.
The agency hopes the campaign will focus on “acceptable alcohol consumption” to prevent serious health problems among the younger generation.
It can be recalled that in the first quarter of 2022, the beer production indicator dropped by 51% to 17.1 million deliters. In the future, beer production gradually increased – according to the results of the first four months of this year, the fall was 42.8% compared to the same period last year, in May – 36.4%, June – 32%.
In addition, according to the results of 2021, beer production in Ukraine decreased by 5%, to 170.5 million deciliters. Malt production also decreased – by 19.5%, up to 218.5 thousand tons.
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Source: korrespondent
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.