The Spanish government launched a social advertising campaign to convince women that they are all beautiful and can safely go to the beach. But at the same time, the designers used women’s photographs for the poster without permission – moreover, edited.
An advertising campaign launched by the Spanish government caused controversy after models complained that their photos were used without permission. In addition, the image of one of the models was edited: instead of a prosthesis, she added a leg, reports the BBC.
For example, the Spanish Ministry of Equal Rights and the Women’s Institute launched a summer campaign last week to convince women who are concerned about their appearance to go to the beach.
Summer is ours too – such is the slogan of the government campaign over a photo of five women of all ages and physiques.
However, approving reviews of social advertising quickly turned into criticism.
Plus-size model from London, Niomi Nicholas-Williams, said that her photo from Instagram was used for the poster, and no one asked permission. In the poster, Nayomi sits in a gold bikini with her face turned towards the viewer.
The model said that one of the subscribers told her about the poster after the advertising campaign became widely known.
I was stunned because I had never seen this before. This is not a stock photo, this is an image that I posted on my Instagram. It’s rude and impolite,” Nayomi said.
After complaining, Naomi was contacted by the illustrator’s representatives and explained that they used her image because they did not have enough time. They apologized to her and offered compensation.
I’m furious because if I had been asked from the very beginning and I would have made the decision myself, I would probably have agreed, ”the model explained.
Another British model, Sian Green-Lord, also complained about the use of the image without permission. Designers edited her photo, “finishing” her leg instead of a prosthesis.
Sian Green-Lord said she learned about the poster from friends. The image of the model is in the lower left corner of the poster.
She wrote on Instagram that she was “shaking with rage” when she saw that the photos were changed. As it turned out, she was not only “returned” to her amputated leg, but also added unshaven armpits and changed her swimsuit.
I don’t even know how to explain the scale of anger that I feel right now,” she said. It’s one thing to use my image without permission. But there is another thing: they edited my body.
The project page of Arte Mapache, who was responsible for the creation of the poster, has already issued a forgiveness due to the use of photos without permission and offered to compensate for the damage. However, the Arte Mapache website has now been removed, and access to the project’s Facebook and Instagram pages is limited. The Spanish government has not yet commented on the scandal.
At the same time, the Spanish Women’s Institute said in a statement that the campaign was a response to “fetphobia, hatred and criticism of abnormal bodies (especially female ones) that are most common in the summer.”
Source: Racurs
