Cryptocurrency and pornography: Twitter’s troubles before Elon Musk’s acquisition

Twitter logs in in a moment difficult, and in a week this will mark his immediate future. While we expect a formal agreement with Elon Musk before Friday, the company’s internal documents show that “heavy users” have slowed usage rates, while topics such as cryptocurrencies and adult content take over the conversations.

According to Reuters, “heavy tweeters” – “heavy tweeters” – make up 10% of the platform’s total users, but generate 90% of tweets. To make sense of the figure, an “active Twitter user” is defined as a user who logs into the service 6 or 7 days a week and tweets three or four times during that period.

This data was obtained by the media through an internal document titled “Where did the tweeters go?” which highlights, among other things, the “absolute decline” of interactions since the start of the COVID-19 pandemic.

Cryptocurrencies and pornography: “interesting content”

Observations in a report shared with Reuters mentions a shift in interest over the past couple of years among English-speaking Twitter users who are now looking for two well-defined content: cryptocurrencies and “not safe for work” content. .- NSFW – including, but not limited to, pornography and nudity.

When this happens, interest in news and entertainment declines in terms of the topics that generate the most revenue for Twitter. In the last quarter alone, the ad revenue generated by the social network in the US exceeded that in other markets.

High-profile artists’ Twitter followers have moved to networks like Instagram and TikTok, according to the report; resulting in a “devastating” loss rate, according to the report.

Twitter says

Reuters asked Twitter for this information, and a spokesperson for the company noted that they are “Regularly explore the various trends that develop depending on what is happening in the world. Our global audience continues to grow, reaching 238 million mDAUs.monetized daily active users – in the second quarter of 2022.

The company estimates that nudity and pornographic content make up 13% of Twitter, content that doesn’t generate revenue for ad campaigns and has led to the suspension of investments from Dyson, PBS Kids and Forbes, among others.

Worst future with Elon Musk

On the other hand, content related to cryptocurrencies fell again during the digital currency’s mid-year slump following an increase in traffic when bitcoin received a valuation of $68,000 per unit.

However, Twitter employees are concerned about what content the platform could display if Elon Musk ends up acquiring the company for $44 billion. There are concerns about the guidelines being imposed by the current SpaceX CEO, according to Reuters sources.

According to those interviewed, the biggest problem before Musk’s arrival will be a lower level of content moderation on the platform, mass layoffs of employees and a significant deterioration in the quality of content distributed on the network.