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TikTok Offers False Information in 1 in 5 Searches, Study Finds

TikTok is the fastest growing youth app worldwide. | Font: Photo by Solena Feyissa on Unsplash

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tik tak It is one of the most used apps for entertainment, but its massive use also leads to more people using it to answer questions or get information.

However, the investigation NewsGuard indicates that this is not the best option on the web because it contains incorrect data up to 20% of the time.

Beware TikTok

During the study, the organization analyzed 540 videos. tik tak on various topics and at least 105 videos contained “false and misleading information”.

Topics were of general interest, such as Russia’s invasion of Ukraine, COVID-19 vaccines, or US school shootings.

The study also indicates that tik tak suggests controversial terms in the search. For example, if you type “climate change”, the algorithm will prompt you to see “climate change does not exist”. A similar case occurs with the problem of vaccines.

The app protects itself

This is a serious matter, considering that about 40% of teen users prefer platforms such as tik tak or Instagram to perform searches, not through Google Maps or the Google search engine.

“Our Community Guidelines make it clear that we do not tolerate harmful misinformation, including medical misinformation, and will remove it from the platform,” a spokesperson said. tik tak in a statement to Masable. “We’re partnering with trusted voices to raise authoritative content on public health topics, and partnering with independent fact-checkers to help us evaluate the accuracy of content.”

During the study, several videos were found tik tak promotion of counterfeit COVID medicines and homemade concoctions aimed at abortion.

We recommend you METADATA, an RPP tech podcast. News, analytics, reviews, recommendations and everything you need to know about the world of technology.

Source: RPP

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