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Like the rest of the world, the mobile phone market in Peru declined in the first half of 2022.
A report by Dominio Consultores based on customs data indicates that imports increased from 5.27 million cell phones in the first half of 2021 to 3.91 million in the same period of 2022.
2022 was already expected to be a different year than 2021 when sales exceeded expectations, an atypical year.
“As a result of the pandemic, a lot of purchases were made in 2020, and in 2021, what was not bought in the previous year was bought,” Fernando Grados explained about the contraction of the market.
Cell phone imports: Samsung leads with consolidated Xiaomi
So much Samsung which xiaomi Fewer cell phones were imported in the first months of 2022, but they remain leaders.
With 1.43 million registered units, Samsung Its market share is 36.8%. This means a higher share compared to 2021 (32.7%), but not at the unit level (1.72 million at that time).
The same goes for xiaomi which grew from 26.3% to 29.5% of the market, but imports fell from 1.38 million to 1.15 million.
Motorola and ZTE lose in the middle segment
A study by Dominio Consultores shows that Motorola D ZTE reduced their market share.
Motorola 375 thousand kits (9.6%) were imported, which is significantly less than 540 thousand 2021-I. The same thing happened with ZTE which imported 235,000 kits, less than half of the 540,000 that were on the Peruvian market last year.
Apple, Honor and Realme gain strength
Mansana was one of the winners compared to last year, increasing from 2.2% (117 thousand) to 5.9% (230 thousand) market share, which means a share increase of 96.8%. iphone imported from year to year.
Honour (2.5%) and The real me (2.3%), brands entering the Peruvian market also increased their presence significantly.
“Honor and Realme have already announced that they are going to enter the market. The problem that I see there is that they enter at the wrong time, difficult in the market as a whole,” Grados said.
The rest of the market is diluted
huaweiconcerned about the lack of Google mobile services, reduced its presence from 2.7% to 1.7%.
Other brands they also had fewer imports. In the first half of 2021, they accounted for 16.2% of the market with 854 thousand devices. Now they make up 5.9% with 229 thousand units, points out Dominio Consultores.
market changes
This year we have seen other competitors in the market such as Live D OPPO (both from BBK Electronics and The real me) are betting on the Peruvian market, both in the middle and in the elite segment.
Its presence (and possible effect) will be seen in future studies.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.