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Instagram and Meta already have plans to manage the future of the audiovisual social network. In addition to a number of new features that have been rolled out in recent months to take on TikTok, its biggest competitor, companies have a grand goal for a format that precisely thickens said confrontation: coils.
A Meta representative told the portal TechCrunch what the company is thinking about turning all Instagram video posts into videos to make this type of content easier on the platform.
“We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram.”said the aforementioned spokesperson in an email, adding that the modification is already being tested with select users around the world, as social media consultant Matt Navarra revealed on Twitter.
How will this change work?
The report mentions that in addition to simply changing the format of Instagram video posts, there are other details that users who create content on the social network need to consider. If the material in question is public, the video created from it will also become public, allowing other people to use its audio in other projects or even remix it.
On the other hand, if the posted video is private, the video can only be seen by the subscribers of the account and not freely used by others. These privacy and security options can be limited in the platform settings.
It should be noted that this presents a huge technical challenge, as if this were to be finally implemented by Instagram, each video generated from a video would have to take into account the parameters and the way it was recorded by its creator. For example, converting a video recorded horizontally to a purely vertical format is a task that a firm would take on if it were to compete with TikTok and YouTube.
In addition to all this, Instagram has not specified what will happen to the videos that have already been published on its platform, and whether they will also become videos or not.
More reel boost news
Adam Mosseri, the current CEO of Instagram, indicated that the social network’s goal in 2022 is to double down on efforts to encourage users to create video content. For this reason, the first half of this year has been the scene of many new features and changes for the Reels feature.
Among them, we have an increase in the length of videos up to 90 seconds, which gives creators more time to implement their ideas in the specified format, as well as templates with which the user can take a video that he liked very much or that you liked. want to imitate to create your own content.
In a video posted to his official Instagram account last year, Mosseri said the platform is no longer just a photo-sharing app, noting the great interest in video content that other competing networks like the aforementioned YouTube and especially TikTok have become the standard. for digital consumption today.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.