JPMorgan, Balenciaga and the Creative Artists Agency have severed ties with the musician.
The German clothing and footwear brand Adidas broke off the collaboration with the American rapper Kanye West, explaining it by the artist’s anti-Semitic statements. The company expects a loss of up to 250 million euros in revenue by 2022, according to the fashion house’s website.
“Adidas does not tolerate anti-Semitism or any other form of hatred. Yeezy’s recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and honesty. Adidas will end the Adidas Yeezy business with immediate effect “, the company said.
The reason is his statement at Drink Champs on October 16: “I can say anti-Semitic things, and Adidas can’t dump me. Now what?”.
Also, the public did not like the fact that the rapper appeared in a T-shirt with the inscription WHITE LIVES MATTER at Paris Fashion Week.
“The Adidas Yeezy partnership is one of the most successful partnerships in the history of our industry. We also recognize that all successful partnerships are based on mutual respect and shared values,” Adidas previously said.
It will be remembered that at the beginning of the year, the rapper was preparing for a fashion show with the homeless.
Kanye West decided to buy the social network
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.