Many luxury brands are returning to the collections and trends of previous decades – the 70s, 80s and 90s.
Recurate, a fashion technology company, found that 74% of people in developed countries of all ages, genders and socioeconomic status buy second-hand clothes, according to the official website.
Despite the fact that until recently it was believed that second-hand clothes were a part of clothing for the poor, in recent years everything has changed. Today 77% of citizens with an annual income of 50-100 thousand dollars buy and sell used goods at least once every two to three months. Moreover, half of these people buy clothes to resell them later.
It is also known that 64% of those who opt for second-hand pay attention to mid-range brands: Lululemon, Nike, Levi’s and J.Crew. Only about 30% of consumers are interested in the luxury segment.
Let us remind you, singer Justin Bieber starred in an advertisement for Balenciaga’s autumn-winter collection. His image is compared to the things that are worn.
Kyiv second-hand has become the best flea market in Europe – Vogue
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.