Fitness fashion was one of the clothing sectors that grew the most this year according to a survey; see what will be trending
Year in and year out and fitness fashion continues to grow. Data from the Potential Market for Sports/Fitness and Beachwear in Brazil 2024 survey, carried out by Market Intelligence (IEMI), show that the market showed an increase of 7.1% in the number of manufacturers in 2023, compared to the previous year , totaling 3,534 production units in this industry.
With strength in Brazil, the sector is also a fashion trendsetter, whether for those who want to wear t-shirts, tank tops, tops, shorts and pants to exercise in the gym or outside.
The use of fitness pieces on the streets comes from the athleisure aesthetic that transfers the athletic look to leisure moments. According to a report from the Mercado Livre platform, the term showed a significant increase in searches in the country.
Industry trends can therefore be taken advantage of by everyone. The new features that are expected to appear in clothes in 2025 include vibrant and sober colors, personalization of pieces, sustainability and a focus on well-being.
Vibrant colors
Vibrant colors come with everything in 2025 in fitness fashion pieces. In gyms, even, neon clothes, expressive pastel tones and stronger colors are already being used by those who practice physical activity.
Gym fitness top and shorts in shades of red, royal blue, solar yellow and pool green, for example, are dominating Brazilian women’s closets. The use of these shades in fitness fashion pieces aims to lift your spirits during training and bring a feeling of energy and vitality.
It is worth remembering that vibrant colors can also be present in floral, geometric and even animal prints.
sober colors
It’s not just bright shades that will be trending in the sector. Sober tones such as olive green, bronze, beige, brown, rust, gray and graphite will also grace shop windows in 2025.
These colors make the pieces timeless and with a touch of elegance. For those who like the athleisure aesthetic, clothes in sober colors are ideal.
Customization
In sports competitions, personalization of fitness clothing is common to help identify and differentiate athletes. The idea has been a trend for the sector and some brands are already investing in this type of resource.
The concept is simple and leaves all the details in the hands of the consumer. In other words, he is the one who chooses the colors, prints and design adjustments to create pieces that meet individual expectations. Brands that invest in this resource promote a feeling of exclusivity and customer satisfaction.
Sustainability on the rise
Sustainability has been an important trend and, in 2025, it should continue to gain prominence. In the fitness fashion sector, the idea is that the pieces are produced with less impact on the environment, making brands adopt a responsible stance.
Pieces produced with recycled materials, eco-friendly production processes, practices that reduce material waste and compensation initiatives with an ecological bias will be increasingly valued.
Focus on well-being
The synthesis between fashion and well-being will continue to blend. In fitness fashion, the pieces will not only focus on beauty, but will also help with physical performance and comfort. These characteristics are supported by technological innovations capable of creating high-performance fabrics that offer UV protection, temperature control and sweat resistance.
In addition to these characteristics, the pieces will be comfortable to add well-being. This aspect even strengthens the athleisure trend, as many people choose to wear fitness clothing outside of sports spaces due to the comfort factor.
Source: Maxima
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.