The brand held an unprecedented fashion show at the Ipiranga Museum, in partnership with Ponto Firme, during São Paulo Fashion Week 2024
The stylist Gustavo Silvestremakes his tenth appearance at SPFW, and for his summer 2025 collection, he chose the unprecedented setting of the Ipiranga Museum.
This Monday, the 14th, in the afternoon, forty exclusive looks were presented, which were innovative with the novelty of “crochet fabric”, which is made with Círculo Cordonê threads and sustainable sequins.
The parade had the prominent participation of the presenter and influencer Maya Massafera. Being her debut, on the first day of the event, she wore a white, shiny crochet dress with dropped sleeves.
Hours before the parade, Maya he had taken a fall during the parade rehearsal, because his sandal ended up breaking.
On social media, she reveals the moment she fell to the ground and jokes about what happened
“If the rehearsal was that smooth, imagine the parade.”
Representativeness
The representation of participating in a moment like this is very important for her and many other people who are accompanying her in the transition.
The day before, she participated in “Domingão Com Huck” and spoke about the importance of parental support during the transition.
“And today I can understand that my state is now a happy state. You have a good state of mind because you recognize yourself in yourself. And since we are little, we hear certain things and sometimes society molds you into a form that you are not. And then today I managed to understand exactly who I am, how God made me, why I am like this. And today I am very happy”, he commented Maya.
Source: Maxima
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