Apple’s 2024 event, called “Glowtime”, which took place on September 9, showed the world some long-awaited new products.

The company presented the Apple Watch Series 10 and Apple Watch Ultra 2 smartwatches, AirPods 4 headphones, as well as the new generation iPhone 16 and 16 Pro.

Apple Watch Series 10 and Ultra 2

The Series 10 has become the thinnest Apple Watch in the history of the line. At the same time, the display of the new product is 30% larger than previous models.

In Series 10 we look forward to:

• new body colors and materials – polished aluminum in Rose Gold and Black, as well as Natural Titan and Gold Titan versions;

• innovative health monitoring features such as sleep apnea detection;

• water sports capabilities – built-in depth and water temperature sensors.

The Apple Watch Ultra 2 also features a new black titanium case with a matte finish. The device runs on watchOS 11, which includes advanced AI features, new watch faces and apps.

AirPods 4 and AirPods line update

The new AirPods 4 are equipped with the Apple H2 chip and feature an updated acoustic architecture with an open design. The compact case is equipped with a USB-C port and provides up to 30 hours of battery life. The company also announced a version with active absorption and transparency mode functions. It is a device with a built-in speaker and Locator system.

What else to remember in the update of the AirPods line:

• Revolutionary hearing health features in AirPods Pro 2: hearing measurement, hearing aid mode, hearing protection.

• New AirPods Max colors and USB-C charging.

The Apple-branded headset has been updated in both hardware and software.

iPhone 16 and 16 Plus – a new era of iPhone with Apple Intelligence

Apple called the iPhone 16 and 16 Plus the first iPhones of the new era of artificial intelligence, Apple Intelligence. The AI ​​beta will be available this fall on all iPhone 16 models, as well as the iPhone 15 Pro and iPhone 15 Pro Max. For this to work, you must select English (US) as the language of Siri and the operating system on the device.

What awaits us in the iPhone 16 and 16 Plus:

• the latest A18 chip with a Neural Engine module, including for Apple Intelligence functions;

• Fusion camera with 48 MP main module, a new ultra-wide-angle sensor with autofocus and macro mode;

• Action Button and completely new Camera Control;

• Visual Intelligence, which allows you to instantly get information about objects in the frame.

Improved battery life thanks to a new chip and larger battery.

The iPhone 16 Pro and 16 Pro Max are the most advanced

And finally, the most technologically advanced iPhone 16 Pro and 16 Pro Max. The body of the new products is made of titanium, and the displays have become larger – 6.3 and 6.9 inches, respectively.

The performance of the Pro models is driven by the A18 Pro chip with enhanced GPU capabilities. We are also waiting for:

• 48 MP main camera and 48 MP ultra-wide-angle module with support for shooting in the professional Apple ProRaw format;

• telephoto with 5x zoom on both models;

• slow-motion video shooting in Dolby Vision 4K format at 120 fps and color correction;

• new Camera Control button;

• 4 microphones, spatial audio recording, Audio Mix function.

In 2024, Apple once again introduced the most technologically advanced line – this time with advanced capabilities based on Apple Intelligence. The company also set new standards in the categories of smartwatches and headphones. Starting September 27, new Apple products will appear on store shelves. Stay tuned for updates on Hello!