The company is developing a new sales strategy. To make the brand more popular, the manufacturer intends to create several new models, including another two-row crossover.
Japanese auto brand Infiniti decided to rebrand and introduced a new logo. This was reported by Motor1.
The new logo is almost identical to the current emblem. However, it symbolizes the road that runs beyond the horizon.
The Infiniti name itself is located further away from the logo.
In addition, it is noted that future cars will receive a backlit logo. It will be attached to the grille.
At the same time, the brand will update its showrooms around the world and make them “inspired by Japanese design philosophy.”
Recall that earlier the interior of the Infiniti QX60 was shown before the premiere.
Source: korrespondent
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