With the growth of the internet, it is necessary for every company to be in the digital environment. Even if you have a fixed point of sale, through the internet, you can break down territorial barriers and offer your product or service to several places. With that in mind, we’ve prepared some tips that will help you organize your store and increase your online sales.
1. Setting the price
So that you don’t have a loss or place a value far above the average, you need to calculate the expenses following several factors. “Cost and shipping must be included, but, above all, think about the value that the product has and how it will benefit the person who will consume it”, explains Fabio Ricotta, CEO of Agência Mestre. “What does your brand offer? How is the consumer treated? Got something special? That’s what you need to focus on as well to think about the final value, ”he adds.
For the craftsmanship, for example, the best thing to do is create a table with all the raw materials used and calculate what is used in each piece. After that, it will be possible to have an average price and thus decide the value of each product. This margin of values serves to give you an idea of the price.
After defining the value of the part, it is necessary to calculate the value of the work. Fabio Ricotta explains that working time, structure, employees, platform maintenance, marketing, product value, return expectations and, finally, the market (public and competition) need to be considered.
2. Ease of navigation
The website page must be intuitive so that anyone can find what they are looking for. “Leave the complete information available to the consumer, in case he wants to research further”, clarifies Mikael Araújo, representative of Star Of Service.
In addition, it is important to keep the page with a pleasant and light look, so that the customer feels good when viewing. Bold colors are more impactful, but can provide a reaction contrary to what is expected.
3. Store visibility
Keep all products with the exact description and show the difference to the consumer. If the price is higher than that of another store, make the quality of the piece clear so that the customer understands this difference in value. “The internet is still a low-price channel and consumers are looking for best buying opportunities. Therefore, show him the potential of your product”, explains Mikael Araújo.
4. How to choose suitable product photo?
Your product photo should be as clear as the description. A dark, blurry photo, or one that does not show the entire product, does not draw attention to the purchase. “The image must be enlightening to give the customer the necessary security and clear up doubts”, warns Mikael Araújo.
5. Invest in marketing
Internet marketing, called digital marketing, is one of the main ways for companies to communicate with the public in a direct and personalized way. It is a strategy that can be used by any company.
The tip is: if it is a more consolidated and established brand, the investment can be more focused on performance marketing, which brings sales direct and focused on conversion. The Star Of Service representative explains that, if it is a new store in the market, marketing should be divided into a parallel work between brand building and performance marketing. “In this case, the work will have a better result in a long-term perspective”.
6. Innovate
Seeking new ways to improve your brand can be a good way to keep it always on the market, but, of course, as long as these are in line with the desires and interests of the target audience. “It’s always interesting to do a very complete study to launch something online, to understand the adaptation to the sales channel and, mainly, if the public of the product in question is in the digital environment”, explains Mikael Araújo.
7. Email marketing
Email marketing is a communication channel interesting, which should be used in a well-structured and intelligent way. The first rule is never to buy lists: the e-mail address must always be provided by the owner. Be careful how often you send it to not be considered spam.
The text needs to be light, informative, and not seem invasive or exhausting to the recipient. “It should be used to bring news, offers, content and opportunities to consumers. It should speak the public’s language, show the advantages and make them realize that they were remembered by the store”, says the Star Of Service representative.
He recommends sending emails on special dates, business days and when there are exclusive offers. Finally, put an option at the end of the email so that the person can unsubscribe from receiving information about the brand.
Source: Maxima
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.