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Chanel’s Premier watch, yesterday’s and today’s success

Soo Joo Park plays the new version of Premiere. Chanel / Photo Press

Back on the fashion circuit Jacques Helle’s original black and gold premiere is back on the fashion scene. And with that, a vintage version of her…

His octagonal face is so familiar to us that we didn’t even think about him on the way back. Not really gone, as Chanel windows still had beautiful variations of this icon (the three rows of the Premier rock at the top or the miniature on the velvet strap), but it’s clear that the original duo was black and yellow gold. unavailable. The absence is now being compensated for as the house “remakes” the original version designed by Jacques Helle in 1987 with subtle twists, both in terms of design, the golden metal tone (softer) and the price (€5,500 to be exact).

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Rebooting the original Premier watch. Chanel / Photo Press

But beyond the watch, which has not lost its essential charm, stands out the pure pleasure of rediscovering the legend of a Premier watch. From the ties to the house’s history to the first watch store briefly dedicated to it at the time, to the iconic shots; 80’s played by the charismatic and legendary Ines de la Fresange…

And it’s clear that connoisseurs aren’t the only ones passionate about the subject, as pre-owned site Collector Square has posted a 40 percent increase in its traffic to older models from the collection since the announcement of this intriguing relaunch. A success that is not new, as the latter had recorded no less than 10 alarms per day on this model for several years, but which continues to grow. A chance to ride the wave for the collectibles square by hosting a sale dedicated to this icon soon. When lovers of the new are gone, push the door of the Place Vendôme boutique to enjoy this new hint of themselves.

The face of the 1987 premiere: Ines de la Fresange. Chanel / Photo Press

Source: Le Figaro

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