See the main moments of the emergency press conference held by NewJeans this Thursday, 28th, announcing its departure from ADOR
The Bunnies, fans of NewJeans, began this Thursday, the 28th, with the surprise news of the call for an emergency press conference, held by the girl group, to announce the termination of the quintet’s contracts with ADOR, a subsidiary of HYBE, responsible for forming and managing the ensemble’s career.
The decision was therefore made according to Minji, Hanni, Danielle, Haerin and HyeinHYBE and ADOR did not respond to the content certification sent to the companies on November 13, where the artists gave the agencies 14 days to rectify all significant violations of the group’s exclusive contracts. With this, the idols announced that, as of midnight on November 29, 2024, the five would no longer be artists under the label of the two companies.
“First of all, the reason we are holding this emergency press conference is because the time period for rectifying the certification of contents we submitted ends at midnight today. However, although today’s working hours are over, HYBE and the current ADOR are not showing any willingness to carry out reforms or listen to our requests. […] As a result, the exclusive contracts between NewJeans and ADOR will be terminated on November 29th at 12pm KST,” the members said.
Reason for leaving
During their statement, NewJeans also highlighted that they decided to hold an emergency press conference, as they were afraid of “what kind of media game or media manipulation HYBE and the current ADOR” could do, taking into account that the five will embark to Japan tomorrow to carry out activities already scheduled.
Furthermore, the stars also highlighted that, for them, ADOR has not demonstrated the “willingness or capacity” to protect the group when necessary.
“In fact, tomorrow morning we will leave for Japan and return next week because we have activities planned abroad. We were worried because we are not sure what kind of media play or media manipulation HYBE and the current ADOR will do during this time, and we wanted to express our thoughts accurately, so we discussed a lot among ourselves, and we had no choice but to carry out an emergency press conference today.
The reason we are leaving ADOR is very simple, and I think the reporters here who know our situation are all very aware as well. NewJeans is an ADOR artist, and ADOR is obligated to protect NewJeans. It is the most basic obligation an agency has. ADOR does not have the will or ability to protect NewJeans. If we remain here, it will be a waste of time, and our mental anguish will continue. More than anything, there is nothing we can gain in terms of our work, so the five of us feel that there is no reason at all to stay at ADOR”, they commented.
Hanni further revealed that, during this period, the members and their team were targets of “mistreatment” and “numerous preventions and contradictions, deliberate poor communication and manipulation in relation to various areas”. The artist also commented that the new type of ethics adopted by the institution is not something they respect and want to be part of.
“We faced mistreatment not only against us but also against our team, numerous preventions and contradictions, deliberate miscommunication and manipulation in relation to various areas. [É] a company that no longer has any sincerity in the art of the music that is created, is fixated on appearing as a company that works well despite only thinking about making money, and has no awareness about the negative effect it creates through its means inauthentic. This is not the type of work ethic we respect or want to be a part of, and continuing to work at a company with no intention of protecting NewJeans would only hurt us. That’s why we, the five of us together, agreed to leave ADOR. And to express ourselves clearly before misleading information is released about this, we have chosen to hold an emergency press conference today.”
Payment of fine
With the termination of the contract before the duration stipulated when it was signed, many expected that NewJeans would need to pay a large fine for breaking the agreement. However, the artists highlighted that they should not pay anything, as they consider that there was no violation.
“We also saw several articles about penalties for breach of contract. We will not violate our exclusive contracts and never have. Until now, we have tried our best to carry out our activities, so we think there is no reason for us to pay penalties. In fact, the current ADOR and HYBE violated the contracts, leading to this current situation, so we believe that the current ADOR and HYBE are responsible,” they said.
Fight for the name
Another point highlighted by the members is the fight for the NewJeans name. With the end of the contract with ADOR, which owns the rights to the brand, it is expected that Minji, Hanni, Danielle, Haerin and Hyein can no longer use the name “NewJeans”. However, the members say they will fight to acquire the rights to the name, as it has enormous meaning for them.
“Finally, when midnight passes tonight, there is a possibility that the five of us will not be able to use the NewJeans name for now, despite our wishes. However, the essence that the five of us are NewJeans will not change at all, and we have no intention of giving up the NewJeans name. To some people, NewJeans may seem like just a name or a trademark issue, but it’s not that simple for us. It is a name that holds the meaning of everything we have achieved from the first day the five of us met until now, so we will continue to work to secure the rights to the NewJeans name.”
Commercial agreements
In addition to targeting fans, NewJeans also assured all brands with which they have contracts that, despite leaving ADOR, the five will still carry out all their promised and contracted activities that are already scheduled.
“When our exclusive contracts are terminated, the five of us will no longer be ADOR artists. Breaking away from ADOR, we plan to freely carry out the activities we sincerely want. However, we will carry out the promised and contracted activities that we have already scheduled. We will also carry out contracted advertising agreements as planned. We wanted to convey that we are truly grateful to the advertisers who always support us and that they don’t need to worry. We do not want to cause any harm to others due to the termination of our contract. We don’t want that.”
New releases?
Second Danielleupon leaving ADOR and HYBE, the quintet will finally be able to freely carry out the activities they want. The idol also revealed that the girl group plans to release new songs to the Bunnies in 2025, in addition to suggesting a possible world tour.
“So basically, when we leave ADOR, we will try to freely pursue the activities we really want. Especially with the schedules that have already been organized, we will do our best to continue them without any hassle. We really wish we could release new Bunnies music next year, as soon as possible, whenever that may be. And we really hope to have the opportunity to meet you from all over the world. Lastly, we are well aware that as of today we may not be able to use our current NewJeans name, however, this does not mean we are giving up on the name, and we will continue to fight for NewJeans. Regardless of our name, remember that NewJeans never dies.”
Response from ADOR
Before finishing the interview, Minji revealed that, an hour before the start of the press conference, the group received an email response from ADOR, “full of lies and excuses”.
“Yes, they sent the response 1 hour ago before this conference, so it was a little late, but we all read it. When I read the email, it was quite serious. They stated that the 14 days given were not enough, they are sad because they could not resolve this with the members, there were things that were beyond ADOR’s control. However, no action was taken and we also made these demands during our live broadcast in September. They were never interested in the legal notice and the response was. full of lies and excuses”, said the idol.
According to the artists, the content in the email will be released to the public tomorrow, the 29th.
Min Hee Jin
During the press conference, NewJeans members declared their desire to return to work with Min Hee Jinformer CEO of ADOR and producer responsible for creating the group, in addition to revealing that, thanks to the businesswoman and fans, they were able to gain strength to continue fighting for their rights.
“I believe that a person’s mental attitude is very important. A brave person can change the world and live their life more independently. I don’t think everyone has the courage to act on anything they decide instead of measuring how much they are capable of achieving. For me, it was possible because I also had Bunnies, our fans, who are by my side, and my members, and I gained a lot of courage from seeing Min Hee Jin. What I saw while working with her was that she was always busier, and there were always good people by her side. She also once said that she wanted to set a precedent, and those words really hit me and became a great source of courage. People make a lot of resolutions throughout their lives, but I think everyone knows that it’s not easy to protect those resolutions while betting on your own life. I believe that nothing can be resolved without taking action on your own, and no one can resolve it for you. That’s why the five of us prepared this occasion today, and we prepared it because we wanted to share our position with dignity. Of course, a lot will happen from now on, and we don’t know what kind of disruptions there will be, but the five of us have decided to work together to enjoy the adventure, the challenge that lies ahead. We hope you can support and care for our path ahead. Finally, whether at school or work, I hope everyone can have an environment where they can work with respect for each other and without harassment. Thank you,” said Minji.
Source: Recreio
