Official Instagram @badgalriri
The singer presented the new phase of her brand Fenty in a half jacket and a short blonde hairdo. To the disappointment of some of his fans who were expecting a new album.
After her makeup line (launched in 2017) and lingerie line in 2018, Rihanna decided to branch out into another thriving beauty sector: hair. The singer has just released a video to celebrate this new beginning. We find him there with a short blonde haircut, dressed in a trench coat, and going door-to-door in American suburbia with Wisteria Lane accents (the series’ residential neighborhood. Desperate Housewives)
A guide to this range of hair. Same as in all artist releases. inclusive products designed for all hair types. And obviously packaging that stays in the same spirit as the skin care and makeup products. So in the video, we see women with curly hair, as well as straight blonde hair, as well as men and children.
A range of flexible products
Watch ? Flexibility, as the designer explains in the caption. I’ve had just about every texture, color, length, from weaves to braids to natural, so I run a flexible product line not only for any hair you want, but every product is designed to strengthen and restore all hair types. that’s what we really need. It’s time to have fun and be empowered through style.”
Like Beyoncé or Jennifer Aniston, Rihanna has therefore decided to tackle this new, booming market and will launch her product in the United States from June 13. Moreover, many brands in the field of cosmetics have decided to start this theme, from Sisley to Guerlain through Nuxe and Augustinus Bader. “There was an epidemic. People were deprived of barbershops. Which made them want to invest in achieving professional results at home,” Chloe Arjona, beauty manager of NellyRodi’s trend office, explained to us in April 2023. And hair products represented 21% of the beauty market at the time.
As a truly powerful businessman (her fortune, based mostly on her two brands, is estimated at $1.4 billion according to Forbes), Rihanna was not about to miss the boat. In August 2021, the magazine gave her an Instagram post to celebrate her entry into the very private club of billionaires.
And in this post, he explained that it wasn’t his music that made him so rich. “Most of her fortune ($1.4 billion) comes from Fenty Beauty shares, of which Forbes now owns 50%.” Most of the rest is her stake in her Savage x Fenty underwear company, which is valued at $270 million, and her earnings as a chart-topping musician and actress.
So it would be remiss of Rihanna to deny herself such success, someone who has been able to carve out a niche for herself in the beauty market thanks to her bias towards inclusivity. Moreover, the queue and euphoria of its customers when the brand arrived at Sephora in 2018 cannot lie. Heralding the excitement of Fenty consumers worldwide. Moreover, seeing him knocking on the doors of houses in his video, the message seems clear. he fully intends to invite himself into all homes.
And the music?
Yes, but what about his career as a musician? Because the comments accompanying her latest post about Fenty Hair show a lot of disappointed people. The most fanatical fans believed in the new album, they waited for eight years, following the tease of the artist. Yes, as he writes, “the family is growing”, but not to flood the radio waves or Deezer. Especially since last April during an interview with Entertainment Tonight, he mentioned the possibility of new pieces. “I already have material that I think I can make hits with.”
Hence the huge disappointment of his community. “He’ll never release a new album”, “we were hoping for a new album”, “that’s not what we meant by new songs”… others defend him. “He just knows that the music industry is absurd,” “Leave him alone for music. Obviously, he does other things that he’s passionate about. You’re all so boring’, ‘Music will never make her as much money as she makes in cosmetics’… Beyond the passion, one question remains: does she really need to make more money?
Source: Le Figaro
