Min Hee Jin exposes Bang Si Hyuk’s request to “get over aespa”

This Thursday, 25th, the CEO of ADOR, Min Hee Jinparticipated in a press conference in order to clarify details of the conflict with HYBE, initiated after the large conglomerate accused the agency of wanting to become independent, revealing information that refers to its entry into the company.

In the conversation, she revealed that, when Bang Si Hyuk (founder of HYBE) invited her to become the company’s Branding Director in 2019, and shortly after overseeing the brand’s reformulation, creating the company’s new women’s group HYBE (NewJeans), he questioned whether she could surpass aespa’s popularity with her work.

It is worth mentioning that aespa is a K-pop girl group created by SM Entertainment, a company that Min Hee Jin She has been a creative director and board member for years, a job for which she has stood out in the industry.

In this ocasion, Min Hee Jinpresented prints of the conversation with Bang Si Hyukon KakaoTalk, held on December 2, 2021. See the translation:

Bang Si Hyuk: You can crush aespa, right? Heh.

Min Hee Jin: Hahaha.

Bang Si Hyuk: Hahaha. I’ll leave that to you then (emoji). When are we going to have a drink?

Bang Si Hyuk: Forget about space and let’s build Min Hee Jin World.

Min Hee Jin: I just…

Bang Si Hyuk: Don’t worry.

Min Hee Jin: LOL, I’m not worried. I just wonder if [redigido] you have to say these things [redigido].

More about the rivalry between HYBE and ADOR

Becoming public last Monday, 22nd, the rivalry between HYBE and ADOR has a different reason in the words of Min Hee Jin. This is because the CEO denies that she intends to withdraw the management rights of HYBE, which has an 80% stake in ADOR, and that the conflict between the companies arose due to another subsidiary of the conglomerate, BELIFT LAB, which was accused by ADOR for having copied the NewJeans concept for its newly formed, ILLIT.

ADOR is undergoing an audit by HYBE. The case remains ongoing.