Make-up is silent at the Golden Globes

There was a time when the Golden Globes and the Oscars signaled a festival of haute couture gowns and spectacular hairstyles. A one-off meeting where the arrows had to shine and be noticed. But the latest edition of the Golden Globes on January 7 may well change that. The tide seems to have turned, and red carpet beauty looks have taken notice of the latest micro-revolutions. From Carey Mulligan to Elizabeth Debicki, including Emma Stone and Gillian Anderson, everyone has opted for a minimalist aesthetic. Even Margot Robbie offers us plenty low profile Barbie beauty trend. Because makeup wants to be more naked than ever before. Forget the California tan and sun powder, now the Hollywood shade is porcelain. Even the hair is restrained. a barely-there bob rubs shoulders with a ballerina bun or a minimalist ponytail. On to a new era red carpet which is, after all, only the result of a revolution that has been slowly brewing for some time.

And it was Pamela Anderson who established herself as its symbol. If Alicia Keys had already acted for the freedom not to wear makeup even at the event, then the actressBaywatch: definitely defined no make-up as liberation. A true bias that she braved both on the Fashion Week front row and on social media with the Proenza Schouler campaign. This risk-taking was welcomed by all and transmitted everywhere. Like the culmination of a phenomenon that many celebrities have already started on Instagram. So actresses, from Gwyneth Paltrow to Reese Witherspoon, took turns posting photos revealing their natural faces and gray roots.

Already on the catwalks, beauty treatments were muted. Now we watch the Valentino shows (and the sublime beauty of Pat McGrath) or the Saint Laurent shows to see a pop of makeup or a bold lip move. The creativity and boldness of make-up is now flourishing more on screen, in serials and shows (Euphoria, RuPaul’s Drag Race) and in movies (barbie, Priscilla) But in any case, actresses and celebrities have decided that off-camera, regardless of the importance of the event, minimalism stands out as the new mantra.