Ever since Nero used colored lenses to protect himself from the sun, everyone needed sunglasses. In this area, Sunglass Hut is essential. Focus on brand success and new brand offerings.
A family business that started in a small kiosk in downtown Miami. Sunglass Hut was founded in 1971 by optometrist Stanford L. By Ziff. Fifty years later, such is the success that today this small boutique has become a global empire of over 3,000 boutiques, including 75 in France. Purchased in 2001 by Franco-Italian group EssilorLuxottica, Sunglass Hut is now a destination.o: 1 for lovers of trendy sunglasses, offering a selection of the latest designer models, exclusive pieces and prestigious partnerships. In Paris, the brand has established unique relationships with Chanel, Prada, Gucci and Dolce & Gabbana.
Fashion vision
If Sunglass Hut has managed to become a major sun destination for fifty years, it is in part due to exceptional quality, high-performance eyewear of unparalleled quality and highly desirable partnerships. The biggest luxury houses such as Versace, Dolce & Gabbana, Persol, Ray-Ban and Giorgio Armani are available at Sunglass Hut brands.
This season, Burberry models are in the spotlight, designed by the new artistic director of the English house, Daniel Lee. The Thomas Burberry logo, inspired by the new bag, the Lola Bag, was introduced in the women’s fall-winter campaigns and appears on both the sun and optical models. For Burberry men’s, it’s a deconstructed tartan pattern with pinstripes appearing on frames. Exclusive brand colors available only at Sunglass Hut.
3.0 store
Sunglass Hut’s other strength is its stores and staff. Thanks to Smart Shopper technology, a digital display installed on one of the walls of each store, consumers can discover and browse the collections and buy the model that suits them best. The most sincere influencers and most loyal ambassadors, Sunglass Hut salespeople and store managers are among the brand’s most important assets. They know products and brands like no one else, including Ray-Ban’s Custom Lab, allowing you to endlessly personalize your pair with constantly updated knowledge. Reflecting Sunglass Hut dynamism.
Source: Le Figaro
