This Madonna Pepsi ad that was censored in 1989 is making a reappearance

It lasted more than three decades. On Tuesday, Sept. 12, a censored 1989 Pepsi ad featuring Madonna finally aired during the MTV VMAs, marking the soda maker’s 125th anniversary. The singer, who was 31 at the time, had worked with the brand on a music video for her hit Like a prayer. For this association, Pepsi would pay an unprecedented amount of 5 million dollars.

Forty-two, quite harmlessly, shows off “Material Girl” in a teasing mood, briefly uttering the words “Go ahead, make a wish” and then starts dancing in front. supper The American woman with a troupe of dancers, while she herself watches the scene from the projection room, holding a can of Pepsi. Except that Madonna caused quite a stir in the pop industry at the time, her hit video. Like a prayer obviously has something to do with it.

It actually premiered on MTV the day after the Pepsi ad aired, creating a worldwide buzz. Because it is actually full of images that are considered profane. In particular, we see the singer dancing in front of a field of burning crosses and kissing a black man who represents the patron saint of social justice, Saint Martin de Porres. Like a prayer immediately provoked the indignation of Christian religious movements, annoying even the Vatican, which condemned the video. Faced with controversy, the Pepsi commercial was quickly shelved. Madonna, however, will keep her huge salary.

After the censored ad aired at the MTV VMAs on Tuesday night, the singer shared her thoughts on social media, thanking the soft drink brand; “34 years ago I did a commercial with Pepsi to celebrate the release of my song Like a prayer“, he wrote in the title of a part of the video. “The ad was immediately withdrawn when I refused to edit a video of me kissing a black saint or burning crosses. Thus began my illustrious career as an artist, refusing to compromise my artistic integrity. Thank you Pepsi for finally realizing the genius of our partnership. Artists are there to disturb the peace,” he concluded.

The new version of the ad ends with a message that could well be interpreted as a My fault “Celebrating 40 years of disrupting the status quo,” referring to Madonna’s four-decade music career.

ScandalsMadonna. How far can he go?

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