The CEO of Dinh Van has just celebrated his first year at the famous jewelry house.
Wake up time?
7 hours. I like to take my time.
The height of your position.
Develop the brand, its popularity and internationalization.
Need to give numbers here and now?
Eighteen boutiques and three hundred points of sale worldwide in twenty-eight countries. A very good growth of the Menottes Dinh Van collection (+ 40%), our icon created in 1976 that goes through time. An independent company consisting of one hundred people.
If we return to the origin.
We find Brittany who can’t hide my name. A childhood in the Paris region in a universe far removed from the luxury in which I grew up. My mother was a teacher, my father was a stockbroker.
The event that started it all?
Nothing really predisposed me to jewelry. I fell in love with it twenty-five years ago during my student internship in Madrid at ESCP. It was at Cartier, a bit random. I finally got there and stayed for twenty years.
Trust is cardinal, vertical, and flows from the top down and the bottom up
Corinne Le Fall
Your course accelerators.
Marketing management for Cartier in the Middle East in 2010. Two years in Dubai during which time was marked by the emergence of a large clientele of international tourists and economic euphoria that coincided with the development of the luxury market in the region. There was everything to do. Foreign experiments are interesting moves that make it easier to return to headquarters. On my return, I headed Cartier’s marketing for five years before being appointed General Manager for France.
Who trusted you?
I was fortunate to have the support of my various “bosses and bosses”. But trust also comes from the teams. It is cardinal, vertical, and circulates from top to bottom and from bottom to top.
Obstacles on the way.
I would say: market crisis contexts (“yellow vests”, epidemic, etc.). When these sudden stops happen, being well-rounded allows you to overcome many things. And then, yes, it happens.
In the 1960s, this concept of everyday jewelry did not exist
Corinne Le Fall
Your challenges for tomorrow.
In a very specific way, to accelerate our presence in the United States and establish the brand in Asia. China and South Korea are a priority, as they are two important areas for the luxury and jewelry market, but also at the expense of a real affinity between Ding Wan’s aesthetic and customers in these countries.
What would you like to convey?
The creative legacy of this house was founded in 1965 by Jean Din Van. Unique and avant-garde, it had the effervescence of Saint Laurent. He came from high jewelry, he wanted jewelry to come out of the treasures, out into the street, so that women could afford it. Today it seems normal. In the 1960s, this concept of everyday jewelry did not exist.
Digital addiction?
Hunt for French ceramics from the 1950s online. I have alarms, favorite sites, it’s very efficient.
Creativity is the key to everything
Corinne Le Fall
Disconnect for a moment?
Presentation as often as possible. It takes a bit of organization, but I get right into it.
A thought that sets you free.
Creativity is the key to everything. He is the red thread of my professional life.
Your definition of influence.
Federation around values. Spread rather than force.
Lunch in town?
Japanese address: Toraya, rue Saint-Florentin, Paris, not far from my office.
Weekend getaway.
A romantic getaway to Venice, off-season, in November. A ritual of fifteen years.
Source: Le Figaro
