Microsoft took second place. Google is in third place, Amazon is in fourth place, and Walmart has moved up to fifth place from sixth.
Apple has become the most valuable brand in the world for the second year in a row. It was stated in the annual Brand Finance Global 500 study that the value of the Apple brand increased by 11% throughout the year, to $574.5 billion.
Microsoft, which showed an increase of 35% (up to $461.1 billion), took second place. Google is in third place (+24%, up to $413 billion), fourth place is occupied by Amazon (+15%, up to $356.4 billion). The Walmart brand rose to fifth place from sixth – its value jumped 42%, to $137.2 billion.
The top ten most valuable brands also include Samsung ($110.6 billion), TikTok ($105.8 billion), Facebook (source of Meta information, banned in the Russian Federation and recognized extremist organization) ($91.5 billion), Nvidia ($87.9 billion) and State Grid Corporation of China ($85.6 billion). Nvidia’s brand value has nearly doubled in a year.
Deutsche Telekom was recognized as the most valuable brand in Europe, taking 11th place in the overall ranking (+16%, $85.3 billion).
Instagram is in 12th place ($79.9 billion), Chinese banks ICBC and China Construction Bank took 13th and 14th place according to indicators of $79.1 billion and $78.4 billion Another banks from China, Agricultural Bank of China became 16th ($70.2 billion), Bank of China – 19th ($63.8 billion).
Among Japanese brands, the leader is Toyota, which took 18th place ($64.7 billion, +23%).
It was also noted that the e& brand (formerly Etisalat, an Internet provider from the UAE) grew eight times at a record growth rate in value over the past year to $15.3 billion Over five years, the highest growth was shown by DraftKings brand (up to $5.1 billion from $18 million in 2020) and Fanduel (up to $7 billion from $56 million) due to the gradual legalization of online gambling in the United States.
The top 500 includes 193 American brands, which account for more than half of the total value, the report notes. China is represented in the ranking of 69 brands, Germany – 27 (15% and 6% of the total value, respectively).
The combined value of the world’s 500 most valuable brands rose 10% last year to nearly $9.5 trillion, according to Brand Finance.
The ninth annual Brand Finance study contains data on more than 6,000 brands from 41 countries and 31 industry sectors. More than 175 thousand respondents took part in the survey.
Recall that Apple reached a capitalization of $3.85 trillion and is approaching the four trillion dollar mark, thanks to the introduction of AI functions.
The European Commission has reportedly fined Apple more than €1.8 billion for violating App Store rules for music streaming providers.
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.