Influencers: Patreon and Onlyfans users must pay taxes to Sunat

The National Administration of Customs and Tax Administration (Sunat) has updated the classification of what should be considered “powerful persons”, thereby expanding the circle of taxpayers who must pay tax on income in social networks.

According to Sunat, they classify as “influencers” those individuals who receive payments in cash or in kind for producing and distributing promotional content on their social media.

Now a recent IRS report adds to the classification those people who receive money from their followers to provide pre-release access to certain content that users of platforms such as Patreon and Onlyfans will participate in.

The report also adds to the category of “influential” people who receive income from the implementation advertising in videos or digital content that they post on social networks such as YouTube.

Sunat claims they will have to pay taxes people who profit from “the monetization of a digital channel or platform on which the aforementioned entities interact with their subscribers by allowing said platform to advertise on its content, as long as it requires a minimum number of subscriptions and/or views of the aforementioned content. by giving them a pay check only when the amount exceeds a certain amount.”

All those persons who fall under this classification of “influencers” must pay income tax of the third category, that is, 29.5% of their income derived from their commercial services, which denote business spirit.

It is worth mentioning that influencers do not file a declaration taxesthat contains information about your income may be fined.