Digital bank NEOBANK has completed its first game for customers. Engagement in a stylish gamified format has been successful.

The bank said that participants also appreciated the game’s social mission: 88% of respondents answered that they liked the game’s format as a charity project.

Engaging with customers using a gaming format, or gamification, has been very popular for several years in various business areas around the world. Ambitious digital NEOBANK, one of the three leading digital banks in Ukraine, also tried in this field.

The bank positions itself as a money flight control center. Therefore, the game was created in a space style. And since the dates for the Space Mission fall during Easter, players become starship pilots hunting Easter eggs.

The bank added Ukrainian facts to the global gamification trend: the Ukrainian military will receive charitable assistance from the game. However, NEOBANK has taken upon itself the financial burden, and expects only excitement and well-intentioned hunting from the players. After all, it is on the participants of the Easter space mission that depends on how much help the Territorial Defense Forces of the Armed Forces of Ukraine will receive.

“Our team is interested not only in the result of the first experience of the gamified format of interaction with clients, but also in the results of the players’ survey after the game. It is very important that participants approve our game! Thus, 72% of respondents rated it 10 out of 10, and 77% would like to perform NEOBANK activities more often.”, said Oksana Muntyan, project manager of NEOBANK.

In total, players spent 1743 hours, or 73 days, on the space mission. On average, they played for 10 minutes 46 seconds. The average player shoots 17 Easter eggs per “mission”, but the most accurate pilot shoots 3150 Easter eggs per game!

The entire “catch” collected by players, which is about 197 thousand Easter eggs, the bank changes at a “rate” of 1:1 in the Hryvnia. This amount will be used to purchase critical equipment needed for the defenders of Ukraine.

“The course and results of the game proved that during the war years, clients went through a common social path with NEOBANK, supported our charitable initiatives and implemented them to help the defenders of Ukraine. In this project, it was important for us to involve the customers in the game. We would like to thank them for their continuous support and interaction and give good emotions”, – shares Oksana Muntyan.

The assistance to the Armed Forces of Ukraine from the Easter space mission is not the first and not the last tranche of gratitude to the Ukrainian defenders from the NEOBANK digital bank team. The Bank and its clients have already conducted joint fundraising, thanks to which the Kazan UAV was purchased for the Donbass Special Forces Battalion of the military unit 3035, warm clothes and ammunition for 11 Armed units Forces of Ukraine, etc. But the difference between this charity game and the previous ones is that the financing of military aid is completely taken over by the bank. Soon, the equipment essential for fighters worth about 200,000 hryvnias will be given to the military unit of the Troop Troop Forces of the Armed Forces of Ukraine.

Reference: NEOBANK operates under the license of ConcordBank (Concord Bank) and is the main product of the Concord Fintech Solutions fintech ecosystem.

Olena Sosedka, co-founder of Concord Fintech Solutions, was included in the rating of the 50 most influential women in FinTech according to the Ukrainian Association of Fintech Companies (UAFIC). Concord Fintech Solutions regularly allocates a large part of its profits to the needs of the Ukrainian army and hospitals (up to 50% in some months). During the 13 months of the war, the CFS invested UAH 106.2 million in Pobeda.