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Commerce and Marketing Manager Lima Alliance, Diego Montoya, said the sports club is running a publicity project to get sponsorship from mining companies. The results could be seen this year.
Montoya explained that they are working on opening other categories such as sponsorship digital, partner and sponsorship of different employees, it made them look at booty and other companies.
“no exact datebecause it’s a negotiation and we’re on that path, but I think there will be some progress this year because it’s not just a matter of publicity, but the relationship that the mining companies can have with the club, which allows them to do things differently connect with society,” he explained about the date when it will be confirmed which companies will support the blue and white.
box office
According to Montoya, since 2021 they have been working on strengthening their marketing strategy and 2022 achieved good results. Now they are focused on “bringing the fans together” and to do this they are not only creating challenges and events, but also hosting important sports figures such as Cristian Cueva.
It seems that the work done has begun to bear fruit since last year, and this can be seen from the box office.
“In 2022, we had a goal of surpassing the 2019 box office gross of 11 million to 12 million soles, but last year we broke the record and grossed almost 23 million soles at the box office during the year,” he said.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.