The decline is due to a significant drop in consumer demand, high inflation and economic uncertainty.
Shipments of smartphones in the world in the fourth quarter of 2022 decreased by 18.3% compared to the same period last year – to 300.3 million units. This is confirmed by preliminary data from the International Data Corporation (IDC), writes Interfax.
It was reported that this was a record decrease in the rate during the calculations.
By the end of 2022, sales decreased by 11.3% and reached 1.21 billion units – this is the lowest number since 2013. It is noted that this is due to a significant decrease in consumer demand, high inflation and uncertainty in the economy.
IDC previously expected a 2.8% market recovery in 2023. However, the weak fourth quarter results call this forecast into question, the company said in a statement.
“We’ve never seen holiday quarter shipments lower than last quarter. However, weak demand and heavy inventory forced suppliers to cut shipments significantly. This holiday quarter tells us that Rising inflation and growing macroeconomic concerns continue to hold back consumer spending more than expected, and set back any possible market recovery until the very end of 2023,” said Yu Nabila Popal, director of research at IDCWorldwideTracker.
South Korean Samsung Electronics last year reduced sales by 4.1%, but remained the leader among the world’s largest manufacturers, increasing its market share to 21.6%. Apple Inc supplies. also decreased – by 4%, but its share in the global market grew to 18.8%, and the sales of Chinese Xiaomi, OPPO (a division of BBKElectronics) and vivo fell by 19.8%, 22.7% and 22.8%, respectively respectively.
In the past, experts have said how many phones the Earth’s population will throw away.
Note that the export of smartphones costing less than 10 thousand rubles in Russia reached 2.7 million units in the first half of 2022. This figure is 56% less than the same period last year .
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Source: korrespondent
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