UFC- What to choose, punch the table. While Hard Seltzers in the United States have enjoyed some success among young people seeking healthier beverages for several months, the Consumer Protection Association has criticized the marketing of this carbonated product, which contains about 5% alcohol. In addition to Addictions France, UFC-Que Choisir said in a press release on Tuesday that it had filed two complaints against Hard Seltzer brand Snomwelt.Evin breaking the law«Եւ»misleading business practice«.
In question? An industrial strategy to mitigate the effects of these beverages, presented as sugar-free or gluten-free. Frank Lucas, head of Loi Evin at Adictions France, is exhausted “Illegal, misleading advertising on social media for these new spirits, which, despite the fact that the alcohol industry wants to believe us, is anything but healthy.” Especially since Snomwelt is not the only brand that has been targeted by associations. In May 2022, Addictions France had already won two victories over Fefe և Opean for ads on their social networks, which presented moments of calm. It should be noted that many brands, from Coca-Cola to Pernod Ricard, have also entered the market to attract the age group who want cheap, low-calorie, aromatic drinks.
“Intensive marketing campaign”
«We need to put an end to this dubious marketing ploy by alcohol producers to propagate the supposed merits of these flavored beverages in order to better conceal their alcohol content.“- condemns UFC-Que Choisir President Alain Bazot. Heavy Seltzers for the Association have made massive investments in France “intensive marketing campaign»While these products “It contains as much alcohol as any other product, such as beer, based on the same principle of fermentation.” And add the latter “It is essentially trying to make consumers forget that they are consuming alcohol.” The Evin Law, dated 1991 and amended in 2009, stipulates that: “Advertising of alcoholic beverages, the production and sale of which is not prohibited, is allowed (…). “Excluding sites that appear to be primarily for youth or sports, provided that the campaign or advertisement is neither intrusive nor intermediate.”
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.