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Platform X brings back political ads

Photo: Unsplash

The company banned political ads in 2019, when it was under former CEO Jack Dorsey.

Platform X (Twitter) brings back political ads. X’s leadership justified its decision with a “commitment to freedom of speech.” On Thursday, August 31, Search Engine Land wrote.

“Beginning in the United States, we will continue to implement a specific policy on paid political posts. This includes prohibiting the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in elections, while striving to maintain a free and open political discourse,” the company said.

Twitter will create a global ad transparency hub so that every user can view political posts after a “reliable verification process.”

Note that Twitter’s decision was made shortly before the next presidential election in the United States of America, scheduled for November 5, 2024.

At the same time, the publication recalls that the company banned political advertising in 2019, when it was under the chairmanship of former CEO Jack Dorsey. He believes that political advertising on Twitter is not about freedom, but about paid content, which can have destructive consequences.

Remember that Elon Musk acquired Twitter for $44 billion in November last year. On July 23, he announced that he was changing the Twitter logo to an X on a black background.

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Source: korrespondent

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