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Twitter will relaunch the new paid verification system on Monday

After several false starts, Twitter plans to launch a new, more expensive subscription offering for users of Apple devices on Monday, December 12, including an on-platform account authentication system. “We’re relaunching @TwitterBlue on Monday. subscribe to the web for $8 a month or iOS (Apple’s operating system used in iPhones, Ed) for $11 a month to take advantage of subscriber-only features, especially the blue badge.the group said in a tweet on Saturday.

The blue mark will be given after verification, the group is indicated. It will change to gold for businesses and gray for government organizations later in the week. Subscribers will also have access to the ability to edit tweets after they’ve been published or to download higher-quality videos. “Thank you for your patience as we work to improve Blue“, the group writes on its official account.

The first failure

After taking over Twitter in late October, Elon Musk announced his intention to launch a paid formula to diversify the revenue of the platform, whose financial health depends heavily on advertising revenue. The first version was launched ten days after the multi-entrepreneur took over the platform in early November, but caused a stir with the opening of multiple accounts posing as celebrities or companies. He was fired almost immediately. Elon Musk promised his return at the end of November, before saying a few days later that the project had been delayed indefinitely, it was time to find a system to avoid identity theft.

Before the acquisition of Twitter by Elon Musk, the platform offered a free identity verification service for organizations and individuals on the one hand, and a paid subscription for additional options on the other.

Source: Le Figaro

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