Facebook says goodbye to address, sexuality, religion and politics on its users’ profiles

facebook decided to end an era when it comes to managing their users’ information. social network chief of Target announced that it would remove the ability to post an address, religious preference, political preference, and the Interests section, which was used to indicate sexual orientation, in a person’s bio.

According to the report of the social media consultant Matt Navarra, the removal of these options in user profiles will occur on December 1st. From this date, fields to fill in this specific information can no longer be found when setting up the timeline.

Facebook’s ideological change that came belatedly

This change in the parameters of user biographies means a change in ideology within facebook. In the past, people spent hours seriously tweaking their profiles. However, with the rise of security and privacy concerns on the Internet, as well as the creation of false profiles to commit criminal acts or deceive algorithms, the social network has faced the need to rethink some things about its public relations.

“As part of our efforts to create facebook To make it easier to navigate and use, we are removing a group of profile fields: Interests, Religious Views, Political Views, and Address. We send notifications to people who complete these fields, letting them know that these fields will be removed. This change does not affect anyone’s ability to share this information about themselves elsewhere on Facebook.”stated Emil Vasquezrepresentative Target.

Today, the technology industry is committed to making sure that people can distinguish between “sensitive” data and so-called “ordinary” data. For example, Target pointed out that instagram D facebook not use sensitive user data to serve ads to them, even if it will cost the company a lot of trouble later, because sensitive ad targeting categories such as race, region, and sexual orientation violate United States Housing Rights Actallowing advertisers to use systems to personalize listing ads while discriminating against users.

While advertisers have reacted by focusing on other nearby data, this has only caused more inconvenience, so facebook removed thousands of categories used for these purposes. However, there is still a lot of data, such as location or web history, that can be used to display user information that should not be used.

A recent study shows that facebook Analyzes the demographics of users who appear in ads so that they can be used to target ads by ethnicity, age, and gender. This inconsistent implementation means that, for example, white people are less likely to see ads with black people.

New features coming to Facebook

In addition to deleting this data, facebook It is also preparing to optimize its social network as there are many features that are hardly used or have a very confusing interface. This social network still has a bad reputation for being outdated compared to other more modern platforms such as tik tak or the same instagram which belongs Target.

Popularity facebook fell into a tailspin, and as a result, the financial situation of the Meta also seriously deteriorated. A week ago Mark Zuckerberg announced it would lay off 11,000 employees Target And while the Metaverse’s bad bet has a lot to do with it, the inefficiency of its core social network is also playing a role in this year’s declining earnings.

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