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market Cell Phones is in a quandary after a slow but steady drop in new equipment shipments around the world. And the third quarter of 2022 was no exception.
In accordance with canalis, the overall market fell 9% compared to the same period in 2021, and only 300 million cell phones were shipped between July and September. The decrease is 30 million teams compared to last year.
market in red
The consultant notes that, despite the poor quarter, there are two brands that manage to increase their market share.
Samsung This is the first of them, which will increase from 21 to 22% of the total supply in 2022.
Mansana It was he who grew the most, partly due to the start of sales of the iPhone 14, from 15 to 18% of the total.
xiaomi remained in third place with 14%, while Oppo D Live they fell from 11% to 10% and 9% respectively.
“For most suppliers, the priority is to reduce the risk of stockpiling due to deteriorating demand. Suppliers had a significant number of orders during July, but direct sales have gradually improved since September due to aggressive discounts and promotions. The pricing strategy for new products is carefully crafted even for Mansanato avoid a significant pullback from consumers, who now tend to be very sensitive to any price increase,” said Amber Liu, an analyst at Canalis.
Better results expected
By the end of 2022, the firm believes there could be a “small improvement” that could last even into the first half of 2023.
Much will depend on users who are currently suffering from economic and geopolitical uncertainty in a global context.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.