Target plans paid features for Facebook, Instagram D whatsapp in what would be his primary foray into this type of content for users.
The news was picked up edge and is based on an internal memo sent by management to employees last week.
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These new paid social media plans Target they will arrive to make up for the decline in revenue due to Apple’s ad tracking changes in iOS and the general phasing out of digital advertising.
For this, Target creates a division called “New Monetization Experience”, which will be led by Pratiti Raychoudhury, who previously headed the company’s research department.
“I think we see opportunities to create new types of products, features and experiences that people would be willing to pay for and happy to pay for,” said John Hegeman, vice president of monetization at facebook who oversees the group.
At the moment, there are no details about the planned paid features.
Let’s go to this future
Use Facebook, Instagram or whatsapp traditionally it will remain free, but various new features will be limited to users who pay for them.
If there are no major changes in monetization in the short term, then in the long term Target he sees paid features as an increasingly important part of his business, he said. “In a five-year time horizon, I think this could really move the needle and make a pretty significant difference.”
Group admins facebook they can now charge for access to exclusive content, and virtual “stars” can be bought to send to creators. whatsapp charges certain companies for the ability to send messages to their customers, and Instagram recently announced that creators can also start charging subscription fees to access exclusive content.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.