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Rickroll 35 years later: Rick Astley recreates the mythical video for “Never Gonna Give You Up”

Rick Astley has recreated the video for “Never Gonna Give You Up”, the song that made him famous in the 80s and became one of the most popular memes on the internet. | Font: YouTube/Rick Astley/CSAA

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Rick AstleyBritish artist, recognized as the performer of the eighties hit “Never Gonna Give You Up”returns to recreate the video that propelled him to fame and immortalized him as the protagonist of one of the memes most popular on the internet: “Rickroll”. The singer-songwriter has released a new version of his iconic music video 35 years after it premiered.

Despite an unusual number of quality remasterings of the original video in YouTube and other parts InternetAstley decided to be part of the recreation of the clip from “Never Gonna Give You Up” recorded for advertising campaign CSAA Insurance Exchange, insurance group. Although it fully adapts the version released in 1987, this new version stars the artist after his work has achieved an indispensable status in cyberspace culture.

Remake of Rickroll

To advertise their services, the company CSAA Insurance Exchange decided to participate Rick Astley recreates their most famous video because, oddly enough, the song’s lyrics can harmonize with the car and home insurance they offer. “Our legendary service will never disappoint you”mentions the company with reference to “Never Gonna Give You Up”.

The 56-year-old singer realizes that he is no longer just one of the most iconic artists of the 1980s, but an absolute icon social networks and Cyberspace thanks to meme who stars In fact, on previous occasions Astley has been featured on television programs and other media where he has referenced the new meaning of his song and music video.

What is Rickroll and what is it for?

“Rickroll” – one of the most popular Internet memes, in which the video clip “Never Gonna Give You Up” from Rick Astley. This joke or “trolling” consists of sending a link with a trick that supposedly contains up-to-date information about the topic or conversation, but in fact redirects the user to the official video of the song in YouTube.

meme so used on the net that he became directly responsible for the video clip Rick Astley exceeds one billion views on the platform, making him a cultural icon Internet and contemporary popular culture.

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Source: RPP

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