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Cell phone market Latin America registered shipment growth in the second quarter of 2022, up 9% year-over-year, the company said. Study of counterpoint.
Argentina, Mexico D Colombia were the markets that recorded the largest increase in shipments. Samsung significantly increased its presence.
“Shipments of Samsung, xiaomi D Mansana grew year after year in the market Latin America. These brands managed to contrast with the losses recorded in the total shipments of other brands in Latin America. However, the demand was not the highest, which led to large stocks, especially for Samsung and to a lesser extent for xiaomi” said Tina Lu, chief analyst at CounterpointResearch.
Samsung occupies 43.5% of the market in terms of shipments to Latin America. Motorola (19.6%) and xiaomi (14%) close the podium.
Less, Mansana (4.9%) and Oppo (2.2%) say they are present. Other brands gained 15.7%.
Although supplies have increased, Tina Lou indicates that demand has not been as high as brands expected, especially for higher priced items.
“Stocks were especially high in high price ranges. Deliveries over $250 more than doubled from last year. (…) 5G is not yet in high demand in the region with most devices 5G at a high level,” he said.
Samsung, Xiaomi and Apple have grown in shipments: what were the keys?
Samsung managed to overcome supply chain challenges better than many brands, achieving higher shipment volumes.
xiaomi managed to increase its presence based on its sub-brand Redmiwhich achieved 91% of shipments in the region with aggressive pricing tactics with Redmi Note 11 to the head.
Mansana grew up in the region relying primarily on its iphone 11 together with brand resellers offering installment payment for their equipment. Brazil, Chile D Mexico were the most relevant markets for the brand.
Motorola and Oppo have reduced their market share: what happened to these brands?
Motorola increased shipments in the second quarter of 2022 in the region, mainly due to affordable models, which increased sales.
Oppo reduced shipments, but improves its position in the region with Mexico like a strong market. The brand will aim to position itself in the premium mid-range ($300 to $500) and Reindeer7 It was one of his first bets.
Shipments of other brands have declined due to the influence of big brands and their ability to offer promotions.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.