Samsung is the company with the largest presence in the Peruvian technology market, covering most of the commercial offering of the white line, executive line, smartphones, entertainment and other lifestyles. What is intriguing is the huge Logistics behind every product, as they arrive in the country shortly after they are announced around the world. As part of the presentation of the new folding line in New York, NIUSGEEK spoke with Charles Young, President of Samsung Peru.
Samsung and Peruvian preferences
For a global brand like Samsung, every market is a challenge. Legislative features, commercial preferences and segmentation are elements of continuous analysis, and in this process lies the success of the brand.
“All people have the same habits, although our faces are different,” performer comments. “The goal is the same: a little adaptation in rhythm and process. I think that’s the difference. In addition, we strive to provide Peruvians with better services and products. It’s all”.
However, Samsung aims to position itself not only as a “brand that sells”, but also as a “brand that cares”. In recent years, service centers have expanded their communications offering by adding sign language for the hearing impaired or multi-platform support in Quechua. The value of Samsung’s offering comes not only from sales, but also from service.
“We are always looking for what type of product would be best, but also offer ones that we can take care of as part of the service. Many people think that the service only works when the product breaks down and is fixed, but we are also there when you buy a very large product that is difficult to install. Our specialists come to your home with everything protected and mount it. Thus, we are getting closer to the mind of the Peruvians”, Jung mentions.
“We want to be 200 years old in Peru”
It is undeniable that Peru has become an attractive market for technology brands that have increased their presence in various fields, promoting a large commercial apparatus. Faced with this, the president of Samsung talks about the company’s long-term goal:
“The most important key of Samsung Electronics is that we develop not only the final product, but also components such as semiconductors and materials. We lead the world in technology and these components add us to the white line, brown line and others. We want to make it possible for the consumer to work with multiple devices, we want products like foldable phones, 8K TVs and even refrigerator screens to be more convenient.”
In addition to that, BeSpoke’s recent local registration announcement creates a lot of attraction. The ability to customize the color of our devices in the kitchen, living room or office has been available in Peru for several weeks now.
“We always want to be inside the country. This is not a brand that just sells products and goes away, we want to be part of Peru for 100 or 200 years. We want to be with clients, business partners, see trends, what Peruvians are looking for. Through this analysis and the cooperation of enterprises, we are looking for what type of products will be best for the Peruvians,” Jung notes.
Closer Leader
Carlos Jung has been president of Samsung Peru since January 2021, but his relationship with the South Korean firm began in 1998. He speaks Spanish fluently due to living in Spain as a child, but was able to expand into various markets around the world. During the conversation, it is noted that he is a person with a broad view of the goals of the brand and his commitment to the country.
“When I came in, the volume of business was much smaller. I was dedicated to exporting to Europe and Africa. We didn’t have the level that we have where we lead in semiconductor technology, 5G, cell phones.”Jung mentions. “I had to work in Mexico, Sao Paulo and Ecuador.”
New online sales channel.
Despite the moment of the company, Samsung is not resting. Following the success of the various product lines, the brand aims to change the way consumers experience their products through a single portal designed for a better user experience.
“We had an online site, but it was very similar to other brands. With the desire to provide more benefits to Peruvian consumers, we are trying to move to a more user-friendly platform that is easier to navigate, buy and get product information.”adds the president of Samsung Peru. “It’s not just a sale, but the provision of installation and assistance services, free shipping under certain conditions, interest-free months in some cases, or other forms of payment closer to consumers.”
This new dynamic will allow Samsung to reach more people and also provide bundles or seasonal promotions. “This is similar to the concept of BeSpoke, where the user determines what he wants. This offer will change soon, in mid-August, very close to the launch date for foldable phones.
For this, logistics is important. For Jung, the theme is “not a trick” but “The strength of the company. Launching around the world, in different countries and with different regulations or product acceptances requires us to quickly work on the type of options or models and launch, hopefully on the same day. This is the main goal. Inside, we are preparing the launch with our engineers, but it is not easy.”
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.