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Spending on political advertising in the US is skyrocketing

In a fractured America where control of Congress is at stake, anything goes. Republicans and Democrats need to spend about $9.7 billion on political advertising to convince citizens ahead of the November 8 midterm elections. This is slightly more than the record 9 billion set during the presidential election between Joe Biden and Donald Trump and more than twice the amount spent last time. intermediate terms According to AdImpact in 2018 Increasingly prolific fundraisers have swelled the coffers of both parties.

On TV, radio, streaming platforms like Disney, apps like Spotify, and social networks like Facebook, spots extolling the virtues of candidates, as well as ads on social issues, invade screens. “We have never had expenses of such volume. Starting from April, the political advertising revenues of 29 TV channels…

Source: Le Figaro

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